Nguồn ngoài

Electronic Commerce - The Strategic Perspective

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

Tác giả

Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

Nhà xuất bản

LibreTexts

Nguồn

LibreTexts

Giấy phép

CC BY

Ngôn ngữ

EN

Danh mục

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