Digital library
Textbooks, references and open learning resources.
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Intermediate Microeconomics with Microsoft Excel
Humberto Barreto · Humberto Barreto · 2020
This book is based on the idea that there is a particular framework used by economists to interpret observed reality. This framework has been called the economic way of thinking, the economic approach, and the method of economics. This book is different from the many other books that attempt to teach microeconomics in three ways: It explicitly applies the recipe of the economic approach in every example. It uses concrete examples via Microsoft Excel in every application, which enables the reader to manipulate live graphs and learn numerical methods of optimization. The majority of the content is in the Excel workbooks which the reader uses to create meaning. You learn by doing, not by reading.
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Principles of Managerial Accounting
Christine Jonick · University of North Georgia Press · 2017
The University of North Georgia Press and Affordable Learning Georgia bring you Principles of Managerial Accounting. Well-written and straightforward, Principles of Managerial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Jonick’s years of teaching and commitment to effective pedagogy. Features: Peer reviewed by academic professionals and tested by students Over 100 charts and graphs Instructional exercises appearing both in-text and for Excel Resources for student professional development This textbook is an Open Education Resource. It can be reused, remixed, and reedited freely without seeking permission.
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Applied Business Analytics for Marketing Decision-Making
Jose Mendoza · New York University · 2026
Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing, integrated marketing, business analytics, and related professional programs, the book assumes limited prior experience with programming or statistics and emphasizes conceptual understanding, practical application, and managerial interpretation.
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Business Ethics and Social Responsibility
Caroline Burns; Grant Rozeboom; Sarah Vital · Saint Mary's College of California · 2024
Business Ethics and Social Responsibility introduces students to ethical decision-making and the role of social responsibility in contemporary organizational life. The text explores foundational concepts in ethical reasoning, organizational culture, stakeholder theory, corporate governance, and the intersections between business actions and environmental and social issues. Through real concepts such as conflicts of interest, corporate social responsibility, and fiduciary accountability, the book supports learners in understanding how ethical frameworks inform responsible practice in business contexts. Through applied concepts such as conflicts of interest, corporate social responsibility, and fiduciary accountability, and guided engagement with real-world cases the book supports learners in understanding how ethical frameworks inform responsible practice in business contexts.
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Data Analytics with Applications in Business
Elbert Hearon · Aurora University · 2026
In today’s data-driven world, businesses constantly ask: How can we make optimal decisions? How can we predict what will happen next? Data analytics answers these questions and many other by transforming raw data into meaningful insights.
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Principles of Financial Management
Andrew Carr · Aurora University · 2026
This textbook reflects the author’s experience as a finance educator and industry practitioner and draws on foundational finance theory, applied managerial finance practice, open educational resources, and publicly available institutional data. The references listed here represent works that have influenced the author’s analytical framework, teaching approach, and application of financial concepts, rather than serving as direct sources for all explanations or examples. When possible, open-access and freely available sources are prioritized in support of the goals of open education.
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Entrepreneurship
Michael Laverty; Chris Littel · OpenStax · 2020
This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
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Fundamentals of Business Math
Lisa Koster; Tracey Chase · Conestoga College · 2023
This text will provide students with learning tools to develop fundamental mathematic skills and help them to improve basic arithmetic skills and develop reasoning and problem-solving skills.
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Digital Entrepreneurship: Impact on Business and Society
Mariusz Soltanifar; Mathew Hughes; Lutz Göcke · Springer · 2021
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.
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The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services
Lian Dumouchel · Thompson Rivers University · 2025
This book serves as your guide to understanding the fundamental principles of marketing, tailored to the dynamic and multifaceted sectors of tourism, hospitality, and services. Designed to bridge theoretical concepts with practical applications, this resource aims to prepare you for success as you navigate your academic path and future career with confidence.
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Management: Financial, Social, and Ecological Well-Being
Bruno Dyck; Arran Caza; Patrick Adriel Aure · University of Manitoba · 2026
Management: Financial, Social, and Ecological Well-Being has been written to be used in virtually any management principles course. While providing a complete overview of the field, this textbook is unique in presenting and comparing three approaches to management—Financial Bottom Line (FBL), Triple Bottom Line (TBL), and Social and Ecological Thought (SET)—a format that has been shown to enhance students' critical and ethical thinking. Updated and revised by an international team of authors, this edition includes inspiring opening cases and features on entrepreneurship that encourage readers to apply ideas from managerial practice.
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Introduction to Business
Lawrence Gitman; Carl McDaniel; Amit Shah; Monique Reece · OpenStax · 2026
Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes. The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers. The Second Edition was written with extensive input from faculty, industry experts, and students. Revisions focus on currency, emerging technologies, changing business practices, and evolving legal and ethical dynamics. The authors emphasize course-wide themes, including the impacts and implications of artificial intelligence, the changing nature of the workplace, and new approaches to team dynamics. A detailed transition guide is available in the instructor resources.
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Case Studies in Finance
Hoa Nguyen · Deakin University · 2024
This book contains three cases on Capital Structure Management and Cost of Capital.
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Workplace Role Play Scenarios
Sarah Steen · Deakin University · 2023
This book has been designed to provide a range of workplace scenarios that can be utilised for experiential learning covering difficult conversations, negotiation and mediation. The scenarios provide learners with the opportunity to engage in different role-plays and provide learners with the opportunity to reflect on their experience with reflective questions.
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Becoming a Change Facilitator
Ana Rodriguez; Taylor Cavallo · University of Minnesota Libraries Publishing · 2026
This book is intended to be a practical guide to explore how to facilitate change within organizations adopting an Organization Development approach. It was developed for teaching undergraduate students who are still learning about organizations and their dynamics. It provides an introduction to Organization Development, focusing in the process to facilitate organizational change and in the values and skills connected with the Organization Development approach. Besides learning what is Organization Development and how it facilitates organizational change, content and activities in this book also aim to help students develop problem-solving skills, system-thinking, teamwork and the ability to communicate effectively and support change.
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Marketing Principles From The River City
Jodie Ferguson; Cesar Zamudio · Virginia Commonwealth University
Marketing Principles From the River City provides a contemporary exploration into the rudimentary concepts of marketing intended to be a free and open-access handbook for undergraduate introduction to marketing course students, a refresher resource for marketing majors entering upper level marketing courses, and a reference for marketing practitioners. Throughout the book, the reader will notice references to the hometown of Virginia Commonwealth University, Richmond, Virginia, also known as the “River City.” The book is divided into three overarching topic areas: Marketing and Markets, the Marketing Toolkit, and the Marketing Mix. Topics covered in the handbook include consumer and business-to-business behaviors, international marketing, strategic planning, marketing research, segmentation, targeting and positioning, product concepts, distribution, pricing, and promotion concepts.
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Business Startup and Entrepreneurship: Canada
Matthew Pauley · Robertson Library Pressbooks · 2021
This OER textbook focuses on the foundations of entrepreneurship and starting a business. The text is divided from the theoretical underpinnings of the discipline; entrepreneurship traits and characteristics and the activities that precede starting a business.
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Health Information Management: Unlocking the Power of Data in Healthcare
Sheree Lloyd; Joel Scanlan; Sallyanne Wissmann · Council of Australian University Librarians · 2025
This comprehensive textbook captures best international practice for health information management (HIM) and is focused on the practical needs of current and aspiring health information managers. The text includes evolving and innovative approaches for health information and data management from across the world. The text provides a comprehensive overview of HIM principles, including data governance, electronic health and medical records (EHRs/EMRs), privacy and security regulations, and health informatics. It explores the role of HIM professionals in improving healthcare delivery, enhancing patient outcomes, and supporting clinical decision-making. Through case studies and practical examples, readers will gain insights into the challenges and advancements in HIM, preparing them for a dynamic and evolving healthcare environment.
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Learning How to Use Microsoft Excel 365
Kaaren McGlynn · Open Oregon Educational Resources · 2025
This core Microsoft® Excel® text provides students with the skills needed to execute many personal and professional activities. It also prepares them to go on to more advanced skills using the Excel software. The text takes the approach of creating Excel worksheets that are accurate, tell a story, and can be helpful in making decisions. Personal decisions introduced include important purchases, such as homes and automobiles, savings for retirement, and personal budgets. Professional decisions include budgets for managing expenses, merchandise items to mark down or discontinue, and inventory management. Students are given clear, easy-to-follow instructions for each skill presented and are also provided with opportunities to learn additional skills related to the personal or professional objectives presented. For example, students learn the key terms with respect to home mortgages and understand the impact interest rates have on monthly mortgage payments. This text also places an emphasis on “what-if” scenarios, so students gain an appreciation for the computational power of the Excel application. In addition, students learn how Excel is used with Microsoft® Word® and Microsoft® PowerPoint® to accomplish a variety of personal and professional objectives.
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Project Management Fundamentals
Shelly Morris; Karla Murtescu · Seneca Polytechnic · 2021
The primary purpose of this text is to provide an open source textbook that can be used in introductory project management courses. The objective is to develop a concise, widely applicable open source textbook that can be used in the for-profit and non-profit sectors. This text covers all aspects of the project management lifecycle. The author has intentionally left out examples from fields of practice like business, engineering and information technology in order to ensure this text has universal applicability.