Phu Xuan University Library

Digital library

Textbooks, references and open learning resources.

Understanding Media and Culture: Mass Media in a Free Society

External

Understanding Media and Culture: Mass Media in a Free Society

Geoff Carr · North Idaho College · 2026

Mass Media in a Free Society provides an engaging and interesting course experience for students that will not only show them the powerful social, political, and economic forces that will affect the future of media technology but also challenge them to do their part in shaping that future. This 2026 edition is the definitive version of Understanding Media and Culture, featuring extensive updates reflecting modern thought and practices. For questions about this textbook, please contact oer@nic.edu. Previous edition: Understanding Media and Culture: Mass Media in a Free Society

CC BY-NC-SANew Media JournalismJournalism, Media Studies & Communications 0 views
A Guide to Composition

External

A Guide to Composition

Sandra Leonard · The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT) · 2025

A Guide to Composition (2025) is an introduction to college writing and research. The text begins by defining basic principles of rhetoric and composition using popular texts such as advertisements, speeches, and news media. This textbook then moves to the specific genres of narrative and argument. Elements of the writing process are emphasized throughout the text in addressing writing center use, idea generation, library use, peer review, and ethical attribution including some discussion of A.I. Each chapter is written by current or former Kutztown University faculty and students, making it particularly well-suited to Kutztown University students; however, chapters two through eight are particularly inviting to wider audiences. Each chapter contains a number of writing process activities that may be useful as classroom activities or homework assignments.

CC BY-NC-SAHumanitiesJournalism, Media Studies & Communications 0 views
Decoding the 1920s: A Reader for Advanced Learners of Russian

External

Decoding the 1920s: A Reader for Advanced Learners of Russian

Nila Friedberg · Portland State University Library · 2021

The materials presented in this book were developed for an advanced-level content-based Russian language course at Portland State University entitled “Russian Literature of the Twentieth Century: The 1920s.” Literature of this period is a major part of the Russian canon, but is notoriously difficult for learners of Russian to read in the original, due both to its stylistic complexity and the relative obscurity of its historical, political, and cultural references. And yet, this decade is crucial for understanding Russia – not only in the Soviet period, but also today. This was the period, when Mikhail Zoshchenko, Isaak Babel, Mikhail Bulgakov, and Andrei Platonov meticulously documented the birth of the “New Soviet Man,” his “newspeak” and Soviet bureaucratese; when Alexandra Kollontai, a Marxist revolutionary and a diplomat, wrote essays and fiction on the “New Soviet Woman”; when numerous satirical works were created; when Babel experimented with a literary representation of dialects (e.g.,Odessa Russian or Jewish Russian). These varieties of language have not disappeared. Bureaucrats still use some form of bureaucratese. Numerous contemporary TV shows imitate the dialects that Babel described. Moreover, Bulgakov’s “Heart of a Dog” gave rise, due largely to its film adaptation, to catch-phrases that still appear throughout contemporary Russian media, satirical contexts, and everyday conversation. Thus, the Russian literature of the 1920s does not belong exclusively to the past, but has relevance and interpretive power for the present, and language learners who wish to pursue a career in humanities, media analysis, analytical translation, journalism, or international relations must understand this period and the linguistic patterns it established. The textbook is intended for adult learners, and contains language assignments that would, on the one hand, help students transition to ACTFL’s Advanced proficiency level (i.e., be able to create "narratives, descriptions

CC BY-NCHistoryLanguages 0 views
Communication and Teamwork Skills to Support Neurodiversity

External

Communication and Teamwork Skills to Support Neurodiversity

Teagan Menhenett; Nick Milne; Siva Krishnan · Deakin University · 2025

A significant challenge for neurodivergent students is the transition to studying in a new environment. This book focuses on assisting students with this transition by guiding them through different learning activities and information to support the team-based learning they will engage in during their degree. The resources in this book are designed to be accessible for all students and staff, with the aim of developing an understanding of disability and neurodiversity, teamwork and communication skills and the ability to work collaboratively with peers to achieve common goals. The resources shared here can be utilised within individual units to support student skill development in inclusivity, engagement with others and the capacity to contribute towards highly functional teams.

CC BY-NCEducationJournalism, Media Studies & Communications 0 views
Launch! Advertising and Promotion in Real Time

External

Launch! Advertising and Promotion in Real Time

Michael Solomon; Lisa Cornell; Amit Nizan · Saylor Foundation · 2009

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech

CC BY-NC-SABusinessMarketing 0 views
Writing for Strategic Communication Industries

External

Writing for Strategic Communication Industries

Jasmine Roberts · The Ohio State University

In the contents: 02: Media Writing - Conventions Culture and Style · 2.01: The role of media in American society · 2.02: Media Culture and Work Environment

CC BY-NCCommunicationSocial Sciences 0 views
How to be a Journalist in the 21st century

External

How to be a Journalist in the 21st century

Andre Gouws and NWU students · North-West University

In the contents: 01: Journalism in the 21st Century · 1.01: The Role of Journalism in the Digital Era · 02: The Mass Media and Mass Communication

CC BY-NC-SACommunicationSocial Sciences 0 views
Reporting and Writing with the Audience in Mind

External

Reporting and Writing with the Audience in Mind

John Kroll · Kent State University

In the contents: 1.04: Anatomy of a News Story · 02: What Is News · 2.01: What Is News

CC BY-NCHumanities 0 views
COMM 130 Journalism OER Textbook for HACC

External

COMM 130 Journalism OER Textbook for HACC

Laura K. Davis · HACC

In the contents: 01: Defining Journalism and News · 1.01: News · 1.02: Journalism

CC BY-NC-SASocial Sciences 0 views
Information Strategies for Communicators

External

Information Strategies for Communicators

Kathleen A. Hansen and Nora Paul · University of Minnesota

In the contents: 2.04: News Messages · 4.03: Who's the Audience for News · 4.14: News

CC BY-NC-SACommunicationSocial Sciences 0 views
Mass Communication, Media, and Culture

External

Mass Communication, Media, and Culture

LibreTexts · LibreTexts

In the contents: 01: Media and Culture · 1.02: Intersection of American Media and Culture · 1.04: How Did We Get Here The Evolution of Media

CC BY-NC-SACommunicationSocial Sciences 0 views
DJ

External

Digital Journalism for Communities

Michael Humphrey · Johnson County Community College

In the contents: 01: Defining Community Journalism · 1.01: News · 1.02: Journalism

MixedSocial Sciences 0 views
Media Innovation and Entrepreneurship (Ferrier and Mays)

External

Media Innovation and Entrepreneurship (Ferrier and Mays)

Michelle Ferrier and Elizabeth Mays · LibreTexts

In the contents: 4.03: From the Field- Making Student Media Sustainable · 5.03: Exercise- Being a Media Nonprofit · 10.02: From the Field-Process Engineering Helped Build a Replicable Model for Two Startup News Sites

CC BYCommunicationSocial Sciences 0 views
COMM 110: Mass Communication and Media Literacy

External

COMM 110: Mass Communication and Media Literacy

Colleen Mihal · College of Marin

In the contents: 01: Intro to Media Society and Culture · 1.01: Intersection of American Media and Culture · 1.03: How Did We Get Here The Evolution of Media

CC BY-NC-SASocial Sciences 0 views
Launch! Advertising and Promotion in Real Time

External

Launch! Advertising and Promotion in Real Time

LibreTexts · LibreTexts

In the contents: 2.02: Advertising Is Old - and Brand New · 06: Segment Target and Position Your Audience - SSK Identifies the Most Valuable News Consumer · 09: Choose Your Communication Weapons - SSK Decides Upon a Creative Strategy and Media Tactics

CC BY-NC-SAMarketingBusiness 0 views
Journalism in the Digital Age

External

Journalism in the Digital Age

Dustin Dunaway · Pueblo Community College

In the contents: 01: Introduction to New Media · 1.01: New Media and Communication · 1.1.01: New Media Technologies

Social Sciences 0 views
Introduction to Communication and Media Studies

External

Introduction to Communication and Media Studies

J.J. Sylvia IV · Fitchburg State University

In the contents: 01: Introduction to Communication and Media Studies · 1.03: Media Studies · 1.04: What Does Media Do for Us

CC BY-NC-SACommunicationSocial Sciences 0 views
The American Journalism Handbook - Concepts, Issues, and Skills

External

The American Journalism Handbook - Concepts, Issues, and Skills

Rodrigo Zamith · University of Massachusetts Amherst

In the contents: 1.01: News · 1.02: Journalism · 02: Media Effects

CC BY-NCCommunicationSocial Sciences 0 views
Digital Media Literacy in the Age of Artificial Intelligence

External

Digital Media Literacy in the Age of Artificial Intelligence

Jae Sik Ha · University of Illinois Springfield

In the contents: 2.04: Social Media as an Amplifier of Hate and Lies · 2.13: The Darker Architecture of Social Media Ecosystem · 3.02: The Milk Protest in New York

CC BYSocial Sciences 0 views
Journalism 2.0: How to Survive and Thrive

External

Journalism 2.0: How to Survive and Thrive

Mark Briggs · University of South Florida

In the contents: 3.03: What does this mean for journalism · 05: New Reporting Methods · 07: How to Report News for the Web

CC BY-NDCommunicationSocial Sciences 0 views