Digital library
Textbooks, references and open learning resources.
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 1.13: Retail Management Requirements · 1.15: Introduction to Strategic Planning in Retail Management · 05: Strategic Retail Planning and Management
External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
Designed to teach students the foundational principles of marketing in the digital age, this textbook explores the marketing environment, consumer and market segmentation, product management and innovation, pricing models and distribution logistics, integrated promotional strategy, and the post-launch performance. Students add to a Go-To-Market Playbook throughout the text to practice the concepts.
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 13.04: Ethics in Sales and Sales Management · 14.02: Loyalty Management
External
eMarketing - The Essential Guide to Marketing in a Digital World
Rob Stokes · Red and Yellow Creative School of Business
In the contents: 14: Retain - Customer relationship management (CRM) · 14.E: Customer relationship management(Exercises) · 14.S: Customer relationship management(Summary)
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 6.10: Outcome- Customer Relationship Management (CRM) Systems · 6.12: Reading- Customer Relationship Management Systems · 6.13: Self Check- Customer Relationship Management (CRM) Systems
External
Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
In the contents: 1.07: Customer Relationship Management (CRM) · 11.08: Ethical Issues in Supply Chain Management
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 10.10: Outcome- Customer Relationship Management (CRM) Systems · 10.12: Reading- Customer Relationship Management Systems · 10.13: Self Check- Customer Relationship Management (CRM) Systems
External
Intro to Social Media
Cheryl Lawson · Oklahoma State University
In the contents: 3.07: Time Management
External
Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
In the contents: 16: Corporate Powers and Management
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 4.08: Customer Relationship Management (CRM) Systems
External
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
In the contents: 4.08: Integrated Supply Chain Management and the Distribution Strategy · 5.05: Customer Relationship Management (CRM) Systems and IMC
External
Introducing Marketing
John Burnett · LibreTexts
In the contents: 10.07: The channel management process