Digital library
Textbooks, references and open learning resources.
External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 5.04: Designing the Integrated Marketing Communications (IMC) Plan
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 11: Integrated Marketing Communications and the Changing Media Landscape · 11.01: Integrated Marketing Communications (IMC) · 11.02: The Promotion (Communication) Mix
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 13: Promotion- Integrated Marketing Communication (IMC) · 13.02: Video- Prioritizing Marketing Communications · 13.04: Outcome- Marketing Communication Methods
External
Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
In the contents: 12: Integrated Marketing Communications · 12.03: The Communication Process · 12.04: Integrated Marketing Communications
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 16.02: Video- Prioritizing Marketing Communications · 16.04: Outcome- Marketing Communication Methods · 16.11: Why It Matters- Promotion- Integrated Marketing Communication (IMC)
External
Launch! Advertising and Promotion in Real Time
LibreTexts · LibreTexts
In the contents: 04: Consumers and the Communications Process- SSK Gets to Know Its Consumers · 4.03: Is the Medium the Message Components of Communications · 09: Choose Your Communication Weapons - SSK Decides Upon a Creative Strategy and Media Tactics
External
BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
In the contents: 04: Consumers and the Communications Process- SSK Gets to Know Its Consumers · 4.03: Is the Medium the Message Components of Communications · 09: Choose Your Communication Arsenal - SSK Decides Upon a Creative Strategy and Media Tactics
External
Core Principles of International Marketing
Babu John-Mariadoss · Texas Tech University
In the contents: 11.03: Global Communication Platform · 11.04: Global Communication Strategies
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 3.04: Is the Medium the Message Components of Communications
External
Bus 230: International Marketing
Janet Laurin · Cañada College
In the contents: 12.03: Global Communication Platform · 12.04: Global Communication Strategies
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 14: Integrated Marketing Communications and Promotions · 14.01: Introduction to the Integrated Marketing Communications Mix · 14.08: Putting It Together- Integrated Marketing Communications and Promotions
External
Introduction to Social Media
Gabrielle Brixey · Coalinga College
In the contents: 4.03: Communication and Outreach
External
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
In the contents: 5.01: Integrated Marketing Communication (IMC) Definition · 5.03: Marketing Communication Methods · 5.06: Measuring Marketing Communication Effectiveness
External
Introducing Marketing
John Burnett · LibreTexts
In the contents: 8.02: The objective of marketing communication
External
The Power of Selling
LibreTexts · LibreTexts
In the contents: 05: The Power of Effective Communication · 5.01: Introduction to Effective Communication