Digital library
Textbooks, references and open learning resources.

External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 6.02: Quantifying Success - Establishing SMART Marketing Objectives and KPI Mapping
CC BYBusiness 0 views

External
Marketing for Entrepreneurs
Kathrina Miranda · Chabot College
In the contents: 4.2.05: Measuring success · 4.3.07: Measuring success · 6.1.07: Measuring success
CC BYBusiness 0 views

External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 14.20: Reading- Improved Success in Product Development
Business 0 views

External
BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
In the contents: 5.06: Using Research to Guide a Successful Launch
Business 0 views