Digital library
Textbooks, references and open learning resources.
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
LibreTexts
External
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.
External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 6.02: Quantifying Success - Establishing SMART Marketing Objectives and KPI Mapping
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 8.01: Marketing Channels and Channel Partners · 8.03: Functions Performed by Channel Partners
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 4.23: Assignment- Marketing Plan Part I · 9.16: Assignment- Marketing Plan Part 2 · 12.03: Reading- Third-Party Sales
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 4.23: Assignment- Marketing Plan Part I · 13.16: Assignment- Marketing Plan Part 2 · 15.03: Reading- Third-Party Sales
External
Launch! Advertising and Promotion in Real Time
LibreTexts · LibreTexts
In the contents: 1.02: Meet Our Agency Partner- SSK
External
BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
In the contents: 1.02: Meet Our Agency Partner- SSK
External
Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
In the contents: 11: Partnerships: General Characteristics and Formation · 12: Partnership Operation and Termination · 22.2: Contract Liability of Parties
External
Bus 230: International Marketing
Janet Laurin · Cañada College
In the contents: 16.3.03: Accessing an Article
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 11.08: Building Partner Relationships · 14.18: Marketing Communication Program (SMART)
External
An Introduction to Geology (Johnson, Affolter, Inkenbrandt, and Mosher)
Yoshie Hagiwara · California State University Los Angeles
In the contents: 2.02: Earths Temperature · 3.02: Layers of the Earth · 5.04: Partial Melting and Crystallization
External
The Power of Selling
LibreTexts · LibreTexts
In the contents: 1.03: Selling - Heartbeat of the Economy and the Company · 8.04: Getting Smart about Your Sales Call · 9.03: How to Start Off on the Right Foot