Digital library
Textbooks, references and open learning resources.
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Segmentation and Target Marketing Remix (Arthur)
LibreTexts
LibreTexts
External
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.
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Digital Entrepreneurship: Impact on Business and Society
Mariusz Soltanifar; Mathew Hughes; Lutz Göcke · Springer · 2021
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.
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Customer Insights
Aila Khan; Mohammad Hossain; Sabreena Amin · Western Sydney University · 2023
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.
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Introduction to Apparel Production Workbook
Laurie Apple · University of Arkansas · 2023
Welcome to Introduction to Apparel Production. Whether you are part of the college class or learning on your own, you will gain important concepts and techniques in beginning apparel production. This workbook is to accompany the activities through in person teaching or online learning. There will be graphics and videos to help guide you through each step of this workbook. There are 6 learning units and a sewing projects unit in this workbook. The sewing projects unit contains 4 projects: tote bag, skirt, shirt and pants. The pattern numbers may change due to the availability of patterns.
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Crawford Automation – A Guided Application of Structured Problem Solving
Stephen Thomson; Kevin Hollis; Laurie Turnbull · eCampusOntario · 2023
This is a multimedia-enabled case in which students will be guided, by an industry expert, to apply structured problem-solving that addresses a typical supply chain problem, missing parts. What first appears as the issue may be a symptom of a root cause(s). The case utilizes videos, data files for analytics, audio recording, and videogame-style exercises to find the missing box of parts. The case is a collaboration between the Conestoga Centre for Supply Chain Innovation and ATS Automation and utilizes the ATS Business Model (ABM) approach to identifying and solving root causes. The case can be used in any Continuous Improvement course or program for either Business or Engineering students.
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Legal Aspects of Marketing and Sales
Don Mayer; Daniel Warner; George Siedel; Jethro Lieberman · Saylor Foundation · 2012
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
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Growth and Competitive Strategy in 3 Circles
Joe Urbany; James Davis · Saylor Foundation · 2012
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.
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Entorno Empresarial y Gestión del Marketing: Perspectiva Teórica para el Desarrollo de Proyectos de Titulación
César Guerrero-Velástegui; Liliana González-Garcés · Editorial Grupo AEA · 2023
El entorno empresarial, la gestión del marketing y la forma de administrar empresas cambia de manera constante conforme el ambiente en el que se desenvuelve, razón por la cual es fundamental identificar una ruta de investigación que delinee el camino a seguir. Por esta razón es fundamental iniciar estos procesos desde la academia, pues un proyecto de grado es un aspecto crucial del desarrollo académico de los estudiantes que cursan estudios de pregrado o posgrado. Es una oportunidad para que los estudiantes demuestren su dominio de un tema en particular y muestren sus habilidades de investigación. En esta obra, discutiremos el propósito de un proyecto de grado, los pasos necesarios para desarrollar un proyecto exitoso y los desafíos comunes que enfrentan los estudiantes durante el proceso. Hay diferentes tipos de proyectos de grado, incluidos tesis, disertaciones, artículos académicos y proyectos finales; cuyos resultados y entregables esperados incluyen un informe escrito, una presentación oral y una defensa del proyecto, la finalidad es brindar acompañamiento en el proceso mediante la inclusión de elementos técnicos, dinámicos y rigurosos que permitan la generación de conocimiento emergente en el ámbito empresarial, incluyendo elementos reflexivos y prácticos que permitan aportar con rigurosidad académica y científica el desarrollo de trabajos de titulación y reformular la forma de trabajar y replicarlo en el ámbito laboral.
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Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 6.02: Quantifying Success - Establishing SMART Marketing Objectives and KPI Mapping
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Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 8.01: Marketing Channels and Channel Partners · 8.03: Functions Performed by Channel Partners
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Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 4.23: Assignment- Marketing Plan Part I · 9.16: Assignment- Marketing Plan Part 2 · 12.03: Reading- Third-Party Sales
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MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 4.23: Assignment- Marketing Plan Part I · 13.16: Assignment- Marketing Plan Part 2 · 15.03: Reading- Third-Party Sales
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Launch! Advertising and Promotion in Real Time
LibreTexts · LibreTexts
In the contents: 1.02: Meet Our Agency Partner- SSK
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BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
In the contents: 1.02: Meet Our Agency Partner- SSK
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Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
In the contents: 11: Partnerships: General Characteristics and Formation · 12: Partnership Operation and Termination · 22.2: Contract Liability of Parties
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Bus 230: International Marketing
Janet Laurin · Cañada College
In the contents: 16.3.03: Accessing an Article
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Retail Management
Lumen Learning · LibreTexts
In the contents: 11.08: Building Partner Relationships · 14.18: Marketing Communication Program (SMART)
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An Introduction to Geology (Johnson, Affolter, Inkenbrandt, and Mosher)
Yoshie Hagiwara · California State University Los Angeles
In the contents: 2.02: Earths Temperature · 3.02: Layers of the Earth · 5.04: Partial Melting and Crystallization
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The Power of Selling
LibreTexts · LibreTexts
In the contents: 1.03: Selling - Heartbeat of the Economy and the Company · 8.04: Getting Smart about Your Sales Call · 9.03: How to Start Off on the Right Foot