Digital library
Textbooks, references and open learning resources.
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Introducing Marketing
John Burnett · LibreTexts
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
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An Introduction to Geology (Johnson, Affolter, Inkenbrandt, and Mosher)
Yoshie Hagiwara · California State University Los Angeles
This text is designed to give you a comprehensive introduction to Geology at no or very nominal cost. It contains both written and graphic text material, intra-text links to other internal material which may aid in understanding topics and concepts, intra-text links to the appendices and glossary for tables and definitions of words, and extra-text links to videos and web material that clarifies and augments topics and concepts.
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Sports Marketing
Jessica Richards · Western Sydney University
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfill their goals.
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The Power of Selling
LibreTexts · LibreTexts
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.