Thư viện Trường Đại học Phú Xuân

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Core Principles of International Marketing

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Core Principles of International Marketing

Babu John-Mariadoss · Texas Tech University

Có trong mục lục: 02: International Business and Trade · 2.01: International Business and Trade Summary

CC BY-NC-SAMarketingBusiness 0 lượt xem
Legal Synthesis and Analysis

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Legal Synthesis and Analysis

Beth R. Pless · Northeast Wisconsin Technical College

This text aims to develop the knowledge, skills, process and understanding of: legal writing fundamentals; micro-synthesis of legal authorities; case briefing; macro-synthesis of legal authorities; analytical writing; legal research memos.

CC BYBusiness 0 lượt xem
Introduction to Social Media

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Introduction to Social Media

Gabrielle Brixey · Coalinga College

Social media enables individuals to create, collaborate, and share information. This book will explore the possibilities and limitations of social media, examining various technologies such as Facebook, Twitter, blogs, and wikis. We will discuss how to use social media productively and evaluate new tools and platforms. The book will also explore the use of social media in business, marketing, and society, and look into the future of social media and AI creation.

CC BYBusiness 0 lượt xem
Project Management Fundamentals

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Project Management Fundamentals

Terri Brown · Northeast Wisconsin Technical College

Có trong mục lục: 1.07: Business Case · 3.08: Business Case · 5.13: Business Case

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Leading with Cultural Intelligence

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Leading with Cultural Intelligence

Anonymous · LibreTexts

This text outlines the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. The most important aspect covered within this book is that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency.

CC BY-NC-SAManagementBusiness 0 lượt xem
Introduction to Intellectual Property

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Introduction to Intellectual Property

OpenStax · LibreTexts

Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields.

CC BYCivil LawBusiness 0 lượt xem
Everyday Entrepreneurs: 54 Stories of Opportunity, Risk, and Execution

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Everyday Entrepreneurs: 54 Stories of Opportunity, Risk, and Execution

Allan J. Graves, Miguel Colón, and Kathrina Q. Miranda · Chabot College

Entrepreneurship is often introduced through concepts: opportunity recognition, innovation, markets, business models, financing, leadership, and growth. Those concepts matter, but they become meaningful only when students can see how people use them under pressure. Entrepreneurship is ultimately practiced through decisions—what to build, whom to serve, what to risk, when to adapt, and how to turn an idea into an organization capable of creating value.

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Mastering Public Relations

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Mastering Public Relations

Anonymous · LibreTexts

Our purpose in this text is to introduce you to the concepts of strategic public relations. Our basic assumption is that you have some general knowledge of management and business terminology; we will help you to apply that to the discipline of public relations. Our text is based in current research and scholarly knowledge of the public relations discipline as well as years of experience in professional public relations practice.

CC BY-NC-SACommunicationSocial Sciences 0 lượt xem
Basic Introduction to Family Law for Paralegals

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Basic Introduction to Family Law for Paralegals

Beth R. Pless · Northeast Wisconsin Technical College

This OER textbook provides a basic introduction to family law practice, files, marital contracts, divorce, spousal support, property division, child custody and support, and adoption for paralegals.

CC BYBusiness 0 lượt xem
Social Science Research - Principles, Methods, and Practices

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Social Science Research - Principles, Methods, and Practices

Anol Bhattacherjee · University of South Florida

This book is designed to introduce doctoral and graduate students to the process of scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any course on research methods.

CC BY-SASocial Work and Human ServicesSocial Sciences 0 lượt xem
Legal Contexts of Education

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Legal Contexts of Education

Vanessa Garry · University of Missouri-St. Louis

This is a collection of readings relevant to local Saint Louis, Missouri state and United States federal, laws and cases as they relate to education policies. The readings are organized by topic.

CC BY-NC-SACivil LawBusiness 0 lượt xem
BMT 1600: Principles of Management

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BMT 1600: Principles of Management

Thomisha M Duru-Nnebue · Prince George's Community College

Có trong mục lục: 1.02: Case in Point- Doing Good as a Core Business Strategy

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Principles of Strategic Management

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Principles of Strategic Management

Precha Thavikulwat · Towson University

This book is meant to complement a course in strategic management composed primarily of a simulation game and cases. The book is distinctive in its coverage of strategy implementation from a psychologist's point of view. Coverage of strategy formulation is basic, to encourage students to invest time and effort in the game and cases. Even so, this book neither includes nor recommends any particular game, nor does it include or recommend a particular set of cases.

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Principles of Managerial Accounting 2

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Principles of Managerial Accounting 2

HACC, Central Pennsylvania's Community College

This is a text to accompany the course over 7 weeks of Principles of Managerial Accounting 2. It explores in more depth the concepts needed to develop a costing system for inventory and to use that system to evaluate the performance of those who manage it.

Business 0 lượt xem
Criminal Procedure: A Free Law School Casebook 2e

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Criminal Procedure: A Free Law School Casebook 2e

Anne M Alexander and Ben Trachtenberg · University of Missouri - Columbia School of Law

This Casebook is designed for the “investigations” criminal procedure class commonly taught at American law schools. It focuses on the Fourth, Fifth, and Sixth Amendments to the Constitution of the United States. Fourth Amendment topics include definitions of “search” and “seizure,” probable cause, warrants, exceptions to the warrant requirement (e.g., plain view, consent, automobiles), stop & frisk, and arrests.

CC BY-NC-SACriminal LawBusiness 0 lượt xem
Introduction to Entrepreneurship

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Introduction to Entrepreneurship

Katherine Carpenter · Kwantlen Polytechnic University

Learn about entrepreneurship and what makes entrepreneurs successful, all while developing your entrepreneurial skills.

CC BY-NC-SABusiness 0 lượt xem
BMT 2610 Human Resource Management of the 21st Century: Centering the Human Dynamic in Organizations

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BMT 2610 Human Resource Management of the 21st Century: Centering the Human Dynamic in Organizations

Denean Robinson Ed.D. & Laura Lubin, Ed.D. · Prince George's Community College

The 21st century presents new opportunities and challenges for Human Resource Management as organizations navigate globalization, technological advancements, and evolving workforce expectations. HRM is increasingly focused on digital transformation, using tools like AI, data analytics, and HR information systems to enhance recruitment, performance management, and employee engagement. There is also a growing emphasis on diversity, inclusion, remote work, and employee well-being.

CC BY-NC-SABusiness 0 lượt xem
BPM 1010: Residential Property Management

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BPM 1010: Residential Property Management

A. Roberts · Prince George's Community College

Có trong mục lục: 12.02: Budgeting and Business · 13: Corporate Social Responsibility and Business Ethics · 15.03: Shaw Industries - Sustainable Business Entrepreneurial Innovation and Green Chemistry

Business 0 lượt xem
Information Governance Modern OER Textbook

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Information Governance Modern OER Textbook

Gregory Hess · Baker College

Information Governance in the Age of AI (2026 Practices) is an Open Educational Resource (OER) designed for undergraduate students in business, information systems, cybersecurity, and law. Modernizing traditional governance frameworks for the realities of the zettabyte data deluge, this text prepares students to navigate the complexities of Generative AI, global privacy regulations (such as the EU AI Act and GDPR), and zero-trust architectures. Through practical case studies and modern framework

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Solano Community College: Introduction to Criminal Justice

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Solano Community College: Introduction to Criminal Justice

Alison S. Burke, David Carter, Brian Fedorek, Tiffany Morey, Lore Rutz-Burri, & Shanell Sanchez · Southern Oregon University

This course introduces students to the characteristics of the criminal justice system in the United States. Focus is placed on examining crime measurement, theoretical explanations of crime, responses to crime, components of the system, and current challenges to the system. The course examines the evolution of the principles and approaches utilized by the justice system and the evolving forces which have shaped those principals and approaches.

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