
Nguồn ngoài
Everyday Entrepreneurs: 54 Stories of Opportunity, Risk, and Execution
Entrepreneurship is often introduced through concepts: opportunity recognition, innovation, markets, business models, financing, leadership, and growth. Those concepts matter, but they become meaningful only when students can see how people use them under pressure. Entrepreneurship is ultimately practiced through decisions—what to build, whom to serve, what to risk, when to adapt, and how to turn an idea into an organization capable of creating value.
- Tác giả
- Allan J. Graves, Miguel Colón, and Kathrina Q. Miranda
- Nhà xuất bản
- Chabot College
- Nguồn
- LibreTexts
- Giấy phép
- CC BY
- Ngôn ngữ
- EN
- Danh mục
- Quản trị kinh doanh
Mục lục· 90 mục
- 01: Creating Markets
- 1.01: Seeing What Others Miss
- 1.1.01: CASE 1 Kelli Jones NoSo Patches
- 1.1.02: CASE 2 Deah Berry Mitchell Nostalgia Black
- 1.1.03: CASE 3 Joe Anderson Reflex Protect
- 1.1.04: Review
- 1.02: Defining the Customer
- 1.2.01: CASE 1 Nicole Brown Brown Sugar Box
- 1.2.02: CASE 2 Keenan Beasley Sunday II Sunday
- 1.2.03: CASE 3 Sania Vucetaj Sanias Brow Bar
- 1.2.04: Review
- 1.03: Creating Value People Can Recognize
- 1.3.01: CASE 1 Monique Little You Go Natural
- 1.3.02: CASE 2 Fri Forjindam Mycotoo
- 1.3.03: CASE 3 Dustin Anthony BloomingTables
- 1.3.04: Review
- 1.04: Earning Attention Identity and Trust
- 1.4.01: CASE 1 Myron Chandran Afro Soca Love
- 1.4.02: CASE 2 Elizabeth Sutton Elizabeth Sutton Collection
- 1.4.03: CASE 3 Taylor Humphries Ranked Media and Technologies
- 1.4.04: Review
- 1.05: Reaching the Customer
- 1.5.01: CASE 1 Mandy Bowman Official Black Wall Street
- 1.5.02: CASE 2 Brendan Ciecko Cuseum
- 1.5.03: CASE 3 FAMOSOS
- 1.5.04: Review
- 1.06: Growing Without Losing the Market
- 1.6.01: CASE 1 Pinky Cole Slutty Vegan
- 1.6.02: CASE 2 Derrick Hayes Big Daves Cheesesteaks
- 1.6.03: CASE 3 Alia J Daniels Revry
- 1.6.04: Review
- 02: Expanding Opportunity
- 2.01: Seeing Barriers as Opportunities
- 2.1.01: CASE 1 Bree Anderson Daughters Beyond Incarceration
- 2.1.02: CASE 2 JoAnn Ajayi-Scott Essence of a Lady Inc
- 2.1.03: CASE 3 Alexis Black Redefining Normal
- 2.1.04: Review
- 2.02: Designing for Access
- 2.2.01: CASE 1 Jessica Chang Upwards
- 2.2.02: CASE 2 Rubn Arias BeeReaders
- 2.2.03: CASE 3 Jeremy Glauser eLuma
- 2.2.04: Review
- 2.03: Building Trust Where the Stakes Are High
- 2.3.01: CASE 1 Nathalie Walton Expectful
- 2.3.02: CASE 2 Jenna Ahn Millie
- 2.3.03: CASE 3 Tristan Mackintosh Safespill Systems
- 2.3.04: Review
- 2.04: Turning Knowledge into Capability
- 2.4.01: CASE 1 Tiffany Aliche The Budgetnista
- 2.4.02: CASE 2 Eva Drago Beelinguapp
- 2.4.03: CASE 3 Kewanta Brooks Elite Kids TV
- 2.4.04: Review
- 2.05: Creating Pathways to Work and Wealth
- 2.5.01: CASE 1 Nitin Agrawal Interstride
- 2.5.02: CASE 2 Moni Jefferson Association of Military Spouse Entrepreneurs
- 2.5.03: CASE 3 Brittani Hunter Mogul Millennial
- 2.5.04: Review
- 2.06: Making Mission Economically Durable
- 2.6.01: CASE 1 Vanessa Bouch Savhera
- 2.6.02: CASE 2 Brandon Okpalobi Dibia DREAM
- 2.6.03: CASE 3 Cameka Smith The BOSS Network
- 2.6.04: Review
- 03: Building Systems
- 3.01: Finding Leverage in Broken Systems
- 3.1.01: CASE 1 Miku Jha AgShift
- 3.1.02: CASE 2 Jehiel Oliver Hello Tractor
- 3.1.03: CASE 3 May Al-Karooni Globechain
- 3.1.04: Review
- 3.02: Turning Technical Possibility into Reliable Value
- 3.2.01: CASE 1 Robert Devlin Metalenz
- 3.2.02: CASE 2 Rajan Kumar Ateios Systems
- 3.2.03: CASE 3 Erica Grant Quantum Lock Technologies
- 3.2.04: Review
- 3.03: Designing Operations That Hold
- 3.3.01: CASE 1 Jy Maze Maze Freight Solutions
- 3.3.02: CASE 2 Christina Perla Makelab
- 3.3.03: CASE 3 Abel Horvath Fulfillment Hub USA
- 3.3.04: Review
- 3.04: Building Networks Platforms and Ecosystems
- 3.4.01: CASE 1 Stella Ashaolu WeSolv
- 3.4.02: CASE 2 Brian Balbirnie ACCESS Newswire
- 3.4.03: CASE 3 Robert Hoehn IdeaScale
- 3.4.04: Review
- 3.05: Scaling Under Constraint
- 3.5.01: CASE 1 Uche Isiugo Infranergy AI
- 3.5.02: CASE 2 Joanne Rodriguez Mycocycle
- 3.5.03: CASE 3 Laurel Harrop Laurel Environmental Group
- 3.5.04: Review
- 04: Conclusion
- 4.01: END