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Everyday Entrepreneurs: 54 Stories of Opportunity, Risk, and Execution

Nguồn ngoài

Everyday Entrepreneurs: 54 Stories of Opportunity, Risk, and Execution

Entrepreneurship is often introduced through concepts: opportunity recognition, innovation, markets, business models, financing, leadership, and growth. Those concepts matter, but they become meaningful only when students can see how people use them under pressure. Entrepreneurship is ultimately practiced through decisions—what to build, whom to serve, what to risk, when to adapt, and how to turn an idea into an organization capable of creating value.

Tác giả
Allan J. Graves, Miguel Colón, and Kathrina Q. Miranda
Nhà xuất bản
Chabot College
Nguồn
LibreTexts
Giấy phép
CC BY
Ngôn ngữ
EN
Danh mục
Quản trị kinh doanh
Mục lục· 90 mục
  1. 01: Creating Markets
  2. 1.01: Seeing What Others Miss
  3. 1.1.01: CASE 1 Kelli Jones NoSo Patches
  4. 1.1.02: CASE 2 Deah Berry Mitchell Nostalgia Black
  5. 1.1.03: CASE 3 Joe Anderson Reflex Protect
  6. 1.1.04: Review
  7. 1.02: Defining the Customer
  8. 1.2.01: CASE 1 Nicole Brown Brown Sugar Box
  9. 1.2.02: CASE 2 Keenan Beasley Sunday II Sunday
  10. 1.2.03: CASE 3 Sania Vucetaj Sanias Brow Bar
  11. 1.2.04: Review
  12. 1.03: Creating Value People Can Recognize
  13. 1.3.01: CASE 1 Monique Little You Go Natural
  14. 1.3.02: CASE 2 Fri Forjindam Mycotoo
  15. 1.3.03: CASE 3 Dustin Anthony BloomingTables
  16. 1.3.04: Review
  17. 1.04: Earning Attention Identity and Trust
  18. 1.4.01: CASE 1 Myron Chandran Afro Soca Love
  19. 1.4.02: CASE 2 Elizabeth Sutton Elizabeth Sutton Collection
  20. 1.4.03: CASE 3 Taylor Humphries Ranked Media and Technologies
  21. 1.4.04: Review
  22. 1.05: Reaching the Customer
  23. 1.5.01: CASE 1 Mandy Bowman Official Black Wall Street
  24. 1.5.02: CASE 2 Brendan Ciecko Cuseum
  25. 1.5.03: CASE 3 FAMOSOS
  26. 1.5.04: Review
  27. 1.06: Growing Without Losing the Market
  28. 1.6.01: CASE 1 Pinky Cole Slutty Vegan
  29. 1.6.02: CASE 2 Derrick Hayes Big Daves Cheesesteaks
  30. 1.6.03: CASE 3 Alia J Daniels Revry
  31. 1.6.04: Review
  32. 02: Expanding Opportunity
  33. 2.01: Seeing Barriers as Opportunities
  34. 2.1.01: CASE 1 Bree Anderson Daughters Beyond Incarceration
  35. 2.1.02: CASE 2 JoAnn Ajayi-Scott Essence of a Lady Inc
  36. 2.1.03: CASE 3 Alexis Black Redefining Normal
  37. 2.1.04: Review
  38. 2.02: Designing for Access
  39. 2.2.01: CASE 1 Jessica Chang Upwards
  40. 2.2.02: CASE 2 Rubn Arias BeeReaders
  41. 2.2.03: CASE 3 Jeremy Glauser eLuma
  42. 2.2.04: Review
  43. 2.03: Building Trust Where the Stakes Are High
  44. 2.3.01: CASE 1 Nathalie Walton Expectful
  45. 2.3.02: CASE 2 Jenna Ahn Millie
  46. 2.3.03: CASE 3 Tristan Mackintosh Safespill Systems
  47. 2.3.04: Review
  48. 2.04: Turning Knowledge into Capability
  49. 2.4.01: CASE 1 Tiffany Aliche The Budgetnista
  50. 2.4.02: CASE 2 Eva Drago Beelinguapp
  51. 2.4.03: CASE 3 Kewanta Brooks Elite Kids TV
  52. 2.4.04: Review
  53. 2.05: Creating Pathways to Work and Wealth
  54. 2.5.01: CASE 1 Nitin Agrawal Interstride
  55. 2.5.02: CASE 2 Moni Jefferson Association of Military Spouse Entrepreneurs
  56. 2.5.03: CASE 3 Brittani Hunter Mogul Millennial
  57. 2.5.04: Review
  58. 2.06: Making Mission Economically Durable
  59. 2.6.01: CASE 1 Vanessa Bouch Savhera
  60. 2.6.02: CASE 2 Brandon Okpalobi Dibia DREAM
  61. 2.6.03: CASE 3 Cameka Smith The BOSS Network
  62. 2.6.04: Review
  63. 03: Building Systems
  64. 3.01: Finding Leverage in Broken Systems
  65. 3.1.01: CASE 1 Miku Jha AgShift
  66. 3.1.02: CASE 2 Jehiel Oliver Hello Tractor
  67. 3.1.03: CASE 3 May Al-Karooni Globechain
  68. 3.1.04: Review
  69. 3.02: Turning Technical Possibility into Reliable Value
  70. 3.2.01: CASE 1 Robert Devlin Metalenz
  71. 3.2.02: CASE 2 Rajan Kumar Ateios Systems
  72. 3.2.03: CASE 3 Erica Grant Quantum Lock Technologies
  73. 3.2.04: Review
  74. 3.03: Designing Operations That Hold
  75. 3.3.01: CASE 1 Jy Maze Maze Freight Solutions
  76. 3.3.02: CASE 2 Christina Perla Makelab
  77. 3.3.03: CASE 3 Abel Horvath Fulfillment Hub USA
  78. 3.3.04: Review
  79. 3.04: Building Networks Platforms and Ecosystems
  80. 3.4.01: CASE 1 Stella Ashaolu WeSolv
  81. 3.4.02: CASE 2 Brian Balbirnie ACCESS Newswire
  82. 3.4.03: CASE 3 Robert Hoehn IdeaScale
  83. 3.4.04: Review
  84. 3.05: Scaling Under Constraint
  85. 3.5.01: CASE 1 Uche Isiugo Infranergy AI
  86. 3.5.02: CASE 2 Joanne Rodriguez Mycocycle
  87. 3.5.03: CASE 3 Laurel Harrop Laurel Environmental Group
  88. 3.5.04: Review
  89. 04: Conclusion
  90. 4.01: END