Digital library
Textbooks, references and open learning resources.
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Evidence-based Software Engineering
Derek Jones · Knowledge Software · 2020
This book discusses what is currently known about software engineering, based on an analysis of all the publicly available data. This aim is not as ambitious as it sounds, because there is not a great deal of data publicly available. The intent is to provide material that is useful to professional developers working in industry; until recently researchers in software engineering have been more interested in vanity work, promoted by ego and bluster. The material is organized in two parts, the first covering software engineering and the second the statistics likely to be needed for the analysis of software engineering data.
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Introduction to Statistical Thinking
Benjamin Yakir · Benjamin Yakir · 2010
The target audience for this book is college students who are required to learn statistics, students with little background in mathematics and often no motivation to learn more. It is assumed that the students do have basic skills in using computers and have access to one. Moreover, it is assumed that the students are willing to actively follow the discussion in the text, to practice, and more importantly, to think. Teaching statistics is a challenge. Teaching it to students who are required to learn the subject as part of their curriculum, is an art mastered by few. In the past I have tried to master this art and failed. In desperation, I wrote this book. This book uses the basic structure of generic introduction to statistics course. However, in some ways I have chosen to diverge from the traditional approach. One divergence is the introduction of R as part of the learning process. Many have used statistical packages or spreadsheets as tools for teaching statistics. Others have used R in advanced courses. I am not aware of attempts to use R in introductory level courses. Indeed, mastering R requires much investment of time and energy that may be distracting and counterproductive for learning more fundamental issues. Yet, I believe that if one restricts the application of R to a limited number of commands, the benefits that R provides outweigh the difficulties that R engenders. Another departure from the standard approach is the treatment of probability as part of the course. In this book I do not attempt to teach probability as a subject matter, but only specific elements of it which I feel are essential for understanding statistics. Hence, Kolmogorov’s Axioms are out as well as attempts to prove basic theorems and a Balls and Urns type of discussion. On the other hand, emphasis is given to the notion of a random variable and, in that context, the sample space.
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Applied Business Analytics for Marketing Decision-Making
Jose Mendoza · New York University · 2026
Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing, integrated marketing, business analytics, and related professional programs, the book assumes limited prior experience with programming or statistics and emphasizes conceptual understanding, practical application, and managerial interpretation.
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Introductory Business Statistics
Lex Holmes; Barbara Illowsky; Susan Dean · OpenStax · 2023
Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. A detailed transition guide is available for instructors. The first edition of Introductory Business Statistics by OpenStax is available in web view here.
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Introductory Business Statistics with Interactive Spreadsheets
Mohammad Mahbobi; Thomas Tiemann · BCcampus · 2010
Introductory Business Statistics with Interactive Spreadsheets – 1st Canadian Edition is an adaptation of Thomas K. Tiemann's book, Introductory Business Statistics. This new edition still contains the basic ideas behind statistics, such as populations, samples, the difference between data and information, and sampling distributions as well as information on descriptive statistics and frequency distributions, normal and t-distributions, hypothesis testing, t-tests, f-tests, analysis of variance, non-parametric tests, and regression basics. New topics include the chi-square test and categorical variables, null and alternative hypotheses for the test of independence, simple linear regression model, least squares method, coefficient of determination, confidence interval for the average of the dependent variable, and prediction interval for a specific value of the dependent variable. This new edition also allows readers to learn the basic and most commonly applied statistical techniques in business in an interactive way — when using the web version — through interactive Excel spreadsheets. For each topic, a customized interactive template has been created within which selected values can be repeatedly changed to observe how the entire process, as well as the outcomes, are automatically adjusted. Also, in this adapted edition, the real-world examples throughout the text, and the information in general, have been revised to reflect Canadian content.