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Textbooks, references and open learning resources.
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Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 11.25: Reading- The Psychology of Pricing
CC BYMarketingBusiness 0 views
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 19.25: Reading- The Psychology of Pricing
Business 0 views
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 2.04: Psychology
CC BYBusiness 0 views