Digital library
Textbooks, references and open learning resources.
External
Digital Entrepreneurship: Impact on Business and Society
Mariusz Soltanifar; Mathew Hughes; Lutz Göcke · Springer · 2021
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.
External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 6.02: Quantifying Success - Establishing SMART Marketing Objectives and KPI Mapping
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 4.23: Assignment- Marketing Plan Part I · 9.16: Assignment- Marketing Plan Part 2 · 12.03: Reading- Third-Party Sales
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 4.23: Assignment- Marketing Plan Part I · 13.16: Assignment- Marketing Plan Part 2 · 15.03: Reading- Third-Party Sales