Digital library
Textbooks, references and open learning resources.
External
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
In the contents: 1.03: Actionable SWOT Analysis vs. General Observations · 1.04: Synthesizing Environmental Data into a Situation Analysis Report
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 4.06: Reading- SWOT Analysis
External
Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
In the contents: 14.8: RACE for Competitive Analysis · 17.04: Marketing Plan Exercise - Situation Analysis
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 4.06: Reading- SWOT Analysis
External
Core Principles of International Marketing
Babu John-Mariadoss · Texas Tech University
In the contents: 6.03: Global Market Opportunity Assessment PESTEL Analysis · 6.04: Global Market Opportunity Assessment CAGE Analysis · 6.05: Global Market Opportunity Assessment Scenario Planning and Analysis
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 02: Consumer Analysis · 2.02: Demographic Analysis
External
Bus 230: International Marketing
Janet Laurin · Cañada College
In the contents: 7.03: Global Market Opportunity Assessment PESTEL Analysis · 7.04: Global Market Opportunity Assessment CAGE Analysis · 7.05: Global Market Opportunity Assessment Scenario Planning and Analysis
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 02: Retail Environment Analysis · 2.08: Introduction to Competitive Analysis · 2.11: Why It Matters- Retail Environmental Analysis