Digital library
Textbooks, references and open learning resources.
External
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
In the contents: 9.04: Track and Trace Systems and Reverse Logistics · 10: Gathering and Using Information- Marketing Research and Market Intelligence · 10.01: Marketing Information Systems
External
Principles of Marketing
Lumen Learning · LibreTexts
In the contents: 06: Marketing Information and Research · 6.10: Outcome- Customer Relationship Management (CRM) Systems · 6.11: Why It Matters- Marketing Information and Research
External
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
In the contents: 10.10: Outcome- Customer Relationship Management (CRM) Systems · 10.11: Why It Matters- Marketing Information and Research · 10.12: Reading- Customer Relationship Management Systems
External
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
In the contents: 4.01: Importance of Marketing Information · 4.08: Customer Relationship Management (CRM) Systems · 5.04: Using Marketing Information
External
Retail Management
Lumen Learning · LibreTexts
In the contents: 1.08: Information Systems in Retail · 2.09: Obtaining Information on Competition · 4.18: Information Used in Buying Decisions
External
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
In the contents: 2.01: Why It Matters- Marketing Information and Research · 2.02: Types of Marketing Information · 5.05: Customer Relationship Management (CRM) Systems and IMC