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Introduction to Business

Lawrence Gitman; Carl McDaniel; Amit Shah; Monique Reece · OpenStax · 2026

Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes. The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers. The Second Edition was written with extensive input from faculty, industry experts, and students. Revisions focus on currency, emerging technologies, changing business practices, and evolving legal and ethical dynamics. The authors emphasize course-wide themes, including the impacts and implications of artificial intelligence, the changing nature of the workplace, and new approaches to team dynamics. A detailed transition guide is available in the instructor resources.

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Navigating the 21st Century Business World: Case Studies in Management

Dorottya Sallai; Alexander Pepper · LSE Press · 2025

Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world. Navigating the 21st Century Business World: Case Studies in Management is a fully open access collection of management cases, featuring examples from the health sector, media, oil and gas industries, fast fashion, financial services, and the public sector. Written by LSE academics and tested in the classroom, the case studies in this book challenge students to evaluate classic issues of management, such as corporate governance and leadership, and to address contemporary dilemmas, from considering a company’s responsibilities in the face of man-made climate change to how to create inclusive workforces. Each case details the core dilemmas raised and includes questions for students to consider when preparing the case. Academics and industry trainers can use the collection to make their lessons more hands-on and to enhance their curriculum. The case studies provide practical examples of management decision-making to spark thought-provoking discussions for university students, experienced executives looking to improve their leadership skills, and entrepreneurs seeking a competitive edge.

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Navigating the 21st Century Business World

Dorottya Sallai; Alexander Pepper · LSE Press · 2025

Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world. Navigating the 21st Century Business World: Case Studies in Management is a fully open access collection of management cases, featuring examples from the health sector, media, oil and gas industries, fast fashion, financial services, and the public sector. Written by LSE academics and tested in the classroom, the case studies in this book challenge students to evaluate classic issues of management, such as corporate governance and leadership, and to address contemporary dilemmas, from considering a company’s responsibilities in the face of man-made climate change to how to create inclusive workforces. Each case details the core dilemmas raised and includes questions for students to consider when preparing the case. Academics and industry trainers can use the collection to make their lessons more hands-on and to enhance their curriculum. The case studies provide practical examples of management decision-making to spark thought-provoking discussions for university students, experienced executives looking to improve their leadership skills, and entrepreneurs seeking a competitive edge.

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Principles of Data Science

Dr. Shaun V. Ault; Dr. Soohyun Nam Liao; Larry Musolino; Wisam Bukaita · OpenStax, Rice University

Principles of Data Science is intended to support one- or two-semester courses in data science. It is appropriate for data science majors and minors as well as students concentrating in business, finance, health care, engineering, the sciences, and a number of other fields where data science has become critically important. The authors have included a diverse mix of scenarios, examples, and data types for analysis and discussion purposes. These include both fictional contexts and real-world sources, such as the Federal Reserve Economic Database and Nasdaq. Data sets focus on a range of topics: business, science, social sciences. Applications include healthcare, physical sciences, demographics, policy, and finance. Data ethics and the emergence of artificial intelligence are covered deeply – both in their own chapters and as consistent threads throughout the course material. The authors and contributors have developed rich in-chapter example problems and extensive practice exercises that encourage students to apply concepts in a variety of situations. Technical illustrations and Python code support and supplement the principles and theory. The text also includes direct links to downloadable data sets and Python code, as well as guidance on how to use them.

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External

Introduction to Business 2e

Lawrence J. Gitman; Carl McDaniel; Amit Shah; Monique Reece · OpenStax, Rice University

Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes. The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers. The Second Edition was written with extensive input from faculty, industry experts, and students. Revisions focus on currency, emerging technologies, changing business practices, and evolving legal and ethical dynamics. The authors emphasize course-wide themes, including the impacts and implications of artificial intelligence, the changing nature of the workplace, and new approaches to team dynamics. A detailed transition guide is available in the instructor resources. Introduction to Business 2e is supported by instructor ancillaries, and is available in OpenStax Assignable. As described in OpenStax’s accessibility statement and related documentation, we focus on inclusive development and detailed evaluation to ensure that our platforms and course materials meet relevant WCAG guidelines.

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Managing Technology Projects

Robert Slate and Daniel Slate · De Anza College and the University of Notre Dame

In the contents: 07: Artificial Intelligence Usage by Utilities · 7.02: Specific Areas of Application of Artificial Intelligence · 7.03: Artificial Intelligence Use by a California Utility (PGandE)

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