Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
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Writing for Strategic Communication Industries
Jasmine Roberts · The Ohio State University
Có trong mục lục: 02: Media Writing - Conventions Culture and Style · 2.01: The role of media in American society · 2.02: Media Culture and Work Environment
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How to be a Journalist in the 21st century
Andre Gouws and NWU students · North-West University
Có trong mục lục: 01: Journalism in the 21st Century · 1.01: The Role of Journalism in the Digital Era · 02: The Mass Media and Mass Communication
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Reporting and Writing with the Audience in Mind
John Kroll · Kent State University
Có trong mục lục: 1.04: Anatomy of a News Story · 02: What Is News · 2.01: What Is News
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COMM 130 Journalism OER Textbook for HACC
Laura K. Davis · HACC
Có trong mục lục: 01: Defining Journalism and News · 1.01: News · 1.02: Journalism
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Information Strategies for Communicators
Kathleen A. Hansen and Nora Paul · University of Minnesota
Có trong mục lục: 2.04: News Messages · 4.03: Who's the Audience for News · 4.14: News
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Mass Communication, Media, and Culture
LibreTexts · LibreTexts
Có trong mục lục: 01: Media and Culture · 1.02: Intersection of American Media and Culture · 1.04: How Did We Get Here The Evolution of Media
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Digital Journalism for Communities
Michael Humphrey · Johnson County Community College
Có trong mục lục: 01: Defining Community Journalism · 1.01: News · 1.02: Journalism
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Media Innovation and Entrepreneurship (Ferrier and Mays)
Michelle Ferrier and Elizabeth Mays · LibreTexts
Có trong mục lục: 4.03: From the Field- Making Student Media Sustainable · 5.03: Exercise- Being a Media Nonprofit · 10.02: From the Field-Process Engineering Helped Build a Replicable Model for Two Startup News Sites
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COMM 110: Mass Communication and Media Literacy
Colleen Mihal · College of Marin
Có trong mục lục: 01: Intro to Media Society and Culture · 1.01: Intersection of American Media and Culture · 1.03: How Did We Get Here The Evolution of Media
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Launch! Advertising and Promotion in Real Time
LibreTexts · LibreTexts
Có trong mục lục: 2.02: Advertising Is Old - and Brand New · 06: Segment Target and Position Your Audience - SSK Identifies the Most Valuable News Consumer · 09: Choose Your Communication Weapons - SSK Decides Upon a Creative Strategy and Media Tactics
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Journalism in the Digital Age
Dustin Dunaway · Pueblo Community College
Có trong mục lục: 01: Introduction to New Media · 1.01: New Media and Communication · 1.1.01: New Media Technologies
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Introduction to Communication and Media Studies
J.J. Sylvia IV · Fitchburg State University
Có trong mục lục: 01: Introduction to Communication and Media Studies · 1.03: Media Studies · 1.04: What Does Media Do for Us
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The American Journalism Handbook - Concepts, Issues, and Skills
Rodrigo Zamith · University of Massachusetts Amherst
Có trong mục lục: 1.01: News · 1.02: Journalism · 02: Media Effects
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Digital Media Literacy in the Age of Artificial Intelligence
Jae Sik Ha · University of Illinois Springfield
Có trong mục lục: 2.04: Social Media as an Amplifier of Hate and Lies · 2.13: The Darker Architecture of Social Media Ecosystem · 3.02: The Milk Protest in New York
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Journalism 2.0: How to Survive and Thrive
Mark Briggs · University of South Florida
Có trong mục lục: 3.03: What does this mean for journalism · 05: New Reporting Methods · 07: How to Report News for the Web
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The Introduction to Mass Communication Book
Ben Lohman · Orange Coast College
Có trong mục lục: 01: Media and Culture - Introduction · 1.01: Intersection of American Media and Culture · 1.02: How Did We Get Here The Evolution of Media
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Building Democracy for All
Robert W. Maloy & Torrey Trust · University of Massachusetts
Có trong mục lục: 07: Freedom of the Press and News Media Literacy · 7.03: Writing the News- Functions of Different Formats · 7.04: Digital News and Social Media
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PRJ 2000: Public Relations and Journalism
Joel Whitaker · Prince George's Community College
Có trong mục lục: 1.02: What is News · 4.02: The Difference Between a News Story and a Press Release · 7.02: Media Relations