Nguồn ngoài

Information Strategies for Communicators

The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.

Communication Social Sciences

Tác giả: Kathleen A. Hansen and Nora Paul
Nhà xuất bản: University of Minnesota
Nguồn: LibreTexts
Giấy phép: CC BY-NC-SA
Ngôn ngữ: EN
Danh mục: Quản trị kinh doanh

Đọc trực tuyến Tải PDF (nguồn mở)

Mục lục· 219 mục

01: Professional Skills of Successful Communicators
1.01: EQ vs IQ
1.02: Attributes Employers Desire
1.03: Team Membership Skills
1.04: Values for Success
1.05: Resources
02: Information Strategy Process and the Needs of Communicators
2.01: Information for Messages
2.02: The Information Strategy Process
2.03: Information Tasks of Communication Professionals
2.04: News Messages
2.05: Advertising Messages
2.06: Public Relations Messages
2.07: Storytelling and the Information Strategy
2.08: Resources
03: Question Analysis- From Assignment to Message
3.01: Understanding the Gatekeeper Audience
3.02: Assignment Clarification
3.03: Message Purpose
3.04: Resources
3.05: Time and Space
3.06: Formats and Channels
04: Question Analysis- Who's the Audience
4.01: Advertising
4.02: Public Relations
4.03: Who's the Audience for News
4.04: Who's the Audience for Advertising
4.05: Types of Audiences
4.06: Who's the Audience for Public Relations
4.07: Gatekeepers
4.08: Colleagues and Professionals
4.09: Target Audience
4.10: Audience Segments- Demographics
4.11: Audience Segments- Geographics
4.12: Audience Segments- Psychographics
4.13: Combining Segment Data
4.14: News
4.15: Summary and Resources
05: Question Analysis- What's the Topic
5.01: Types of Observation- Social Listening
5.02: Narrowing the Focus
5.03: Conventional Wisdom
5.04: What's the Angle
5.05: News Angle
5.06: Strategic Communication Angle
5.07: Key Questions to Answer
5.08: Idea Generation
5.09: Observation for Idea Generation
5.10: Types of Observation- Routine
5.11: Types of Observation- Participant
5.12: Types of Observation- Unobtrusive
5.13: Conclusion and Endnotes
06: Question Analysis- Who Contributes Information
6.01: Types of Libraries- Academic
6.02: Types of Libraries- Special
6.03: Types of Libraries- Archives
6.04: Types of Libraries- Media
6.05: The Library in the Process
6.06: Institutional Sources
6.07: Public Sector Institutions
6.08: Private Sector Institutions
6.09: Scholarly Sources
6.10: Journalistic Sources
6.11: Informal Sources
6.12: Disciplines of Knowledge
6.13: The Library as Contributor
6.14: Types of Libraries- Public
07: Question Analysis - What are the Ethical and Legal Considerations
7.01: Professional and Organizational Perspective - Public Relations
7.02: Individual Perspective
7.03: Legal Considerations - Journalism
7.04: Legal Considerations - Advertising
7.05: Legal Considerations - Public Relations
7.06: Social Responsibility and the Information Strategy
7.07: Social Responsibility
7.08: Analyzing Ethical and Legal Considerations Overview
7.09: Obligations in News
7.10: Obligations in Advertising
7.11: Obligations in Public Relations
7.12: Levels of Social Responsibility
7.13: The Societal Perspective
7.14: Professional and Organizational Perspective - Journalism
7.15: Professional and Organizational Perspective - Advertising
7.16: Endnotes and Resources
08: Research Skill- Searching
8.01: Searching Fields
8.02: Contributors of Information and Database Searching
8.03: Tracking Your Search
8.04: Getting Started on Your Information Strategy
8.05: One-step Research Tools
8.06: Two-step Research Tools
8.07: Basics of Searching on the Web
8.08: The Deep Web
8.09: The Disappeared Web
8.10: Key Words and Subject Headings
8.11: Search Logic and Boolean Connectors
8.12: Resources and Endnotes
8.13: One-step and Two-step Research
09: Research Skill- Interviewing
9.01: Purposes of the Interview
9.02: Human Interest
9.03: Corroborative
9.04: Investigative
9.05: Opinion Seeking
9.06: Methods- Face-to-Face
9.07: Methods- Telephone
9.08: Purposes and Information Gathering
9.09: Methods- Digital
9.10: Methods- Focus Group
9.11: Methods- News Conference
9.12: Preparing for an Interview
9.13: Information Contributors as Interviewees
9.14: Public Sector Contributors
9.15: Private Sector Contributors
9.16: Scholarly Contributors
9.17: Journalist Contributors
9.18: Informal Contributors
9.19: Interviewing as a Research Skill
9.20: Evaluating Interviewees
9.21: Planning Interviews
9.22: Interview Questions
9.23: Contract with the Interviewee
9.24: Recording the Interview
9.25: Some Interviewing Cautions
10: Research Skill- Evaluating Information
10.01: Thinking Critically about Information
10.02: Tests of Evidence
10.03: Evaluating Observations
10.04: Evaluating Visual Information
10.05: Evaluating Websites
10.06: Stop that Rumor
10.07: Evaluating Information Subsidies
10.08: Resources
11: Research Skill- Managing and Synthesizing Information
11.01: Synthesizing the Information
11.02: What Have You Found
11.03: Finding the Focus
11.04: Fitting Things Together
11.05: What Synthesis Helps You Do
11.06: Examples of Synthesis
11.07: Plagiarism
11.08: Resources
12: Information Resources- Publications
12.01: Trade Periodicals
12.02: Grey Areas
12.03: Publications from Contributors
12.04: Public-Sector Institutions
12.05: Private-Sector Institutions
12.06: Scholarly Sources
12.07: Journalistic Sources
12.08: Informal Sources
12.09: Popular Scholarly Trade Periodicals
12.10: Popular Periodicals (aka magazines)
12.11: Scholarly Periodicals (aka Journals)
13: Information Resources- Public Records
13.01: Locating Public Records Information
13.02: Evaluating Public Record Information
13.03: Public Records and Information Contributors
13.04: Nature of Public Record Information
13.05: Types of Public Records
13.06: Public Records about Individuals
13.07: Public Records Laws
13.08: What You Can Request
13.09: Open Meetings
13.10: Privacy and Public Records
13.11: Court Records and Legal Information
14: Information Resources- Data and Statistics
14.01: Data from Scholarly Sources
14.02: Data from Journalistic Sources
14.03: Data about Journalistic Audience
14.04: Data from Informal Sources
14.05: Numeracy Skills
14.06: Applied Statistics
14.07: Using Statistical Data
14.08: Evaluating Data
14.09: Endnotes
14.10: Big Data
14.11: Public-Sector Institutions' Data
14.12: Private-Sector Institutions' Data
14.13: Sources of Audience Data
14.14: Broadcast Audience Data
14.15: Media Analysis Data
14.16: Audience Analytics Data
14.17: Data from Media Kits
14.18: Consumer Data from Private-Sector Sources
15: Information Resources- Polls and Surveys
15.01: Survey Interview Types
15.02: Face-to-Face
15.03: Telephone
15.04: Self-Administered
15.05: Interpreting Survey Data
15.06: Cautions for Careful Communicators
15.07: Endnotes
15.08: Surveys and Information Contributors
15.09: Survey Definition
15.10: How are Surveys Used
15.11: Searching for Survey Data
15.12: Survey Sample Types- Non-Probability
15.13: Survey Sample Types- Probability
15.14: Sample Size
15.15: Wording of Survey Questions
15.16: Question Order in Surveys
16: Message Tasks - Applying What You've Learned
16.01: Brainstorm Ideas
16.02: PR- Locate Information from Sources
16.03: PR- Synthesize the Information
16.04: New Advertising Pitch Scenario
16.05: Advertising- Locate Information from Sources
16.06: Advertising- Synthesize the Information
16.07: So What and Who Cares
16.08: Putting It All Together
16.09: Freelance Magazine Scenario
16.10: Journalism- Clarify Message Task
16.11: Journalism- Identify Audience
16.12: Brainstorm Ideas
16.13: Journalism- Locate Information from Sources
16.14: Crisis Communications Scenario
16.15: PR- Clarify Message Task
16.16: PR- Identify Audience