Nguồn ngoài

Mass Communication, Media, and Culture

According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.

Communication Social Sciences

Tác giả: LibreTexts
Nhà xuất bản: LibreTexts
Nguồn: LibreTexts
Giấy phép: CC BY-NC-SA
Ngôn ngữ: EN
Danh mục: Khoa học cơ bản

Đọc trực tuyến Tải PDF (nguồn mở)

Mục lục· 103 mục

01: Media and Culture
1.01: The Lost Cell Phone
1.02: Intersection of American Media and Culture
1.03: How Did We Get Here The Evolution of Culture
1.04: How Did We Get Here The Evolution of Media
1.05: Media Mix - Convergence
1.06: Cultural Values Shape Media Media Shape Cultural Values
1.07: Mass Media and Popular Culture
1.08: Media Literacy
02: Media Effects
2.01: Mass Media and Its Messages
2.02: Media Effects Theories
2.03: Methods of Researching Media Effects
2.04: Media Studies Controversies
03: Books
3.01: Introduction
3.02: History of Books
3.03: Books and the Development of U.S. Popular Culture
3.04: Major Book Formats
3.05: Current Publishing Trends
3.06: The Influence of New Technology
04: Newspapers
4.01: Introduction
4.02: History of Newspapers
4.03: Different Styles and Models of Journalism
4.04: How Newspapers Control the Publics Access to Information and Impact American Pop Culture
4.05: Current Popular Trends in the Newspaper Industry
4.06: Online Journalism Redefines News
05: Magazines
5.01: Introduction
5.02: History of Magazine Publishing
5.03: The Role of Magazines in the Development of American Popular Culture
5.04: Major Publications in the Magazine Industry
5.05: How Magazines Control the Publics Access to Information
5.06: Specialization of Magazines
5.07: Influence of the Internet on the Magazine Industry
06: Music
6.01: Introduction
6.02: The Evolution of Popular Music
6.03: The Reciprocal Nature of Music and Culture
6.04: Current Popular Trends in the Music Industry
6.05: Influence of New Technology
07: Radio
7.01: Introduction
7.02: Evolution of Radio Broadcasting
7.03: Radio Station Formats
7.04: Radios Impact on Culture
7.05: Radios New Future
08: Movies
8.01: Introduction
8.02: The History of Movies
8.03: Movies and Culture
8.04: Issues and Trends in Film
8.05: The Influence of New Technology
09: Television
9.01: The Evolution of Television
9.02: The Relationship Between Television and Culture
9.03: Issues and Trends in the Television Industry
9.04: Influence of New Technologies
10: Electronic Games and Entertainment
10.01: Electronic Games and Entertainment
10.02: The Evolution of Electronic Games
10.03: Influential Contemporary Games
10.04: The Impact of Video Games on Culture
10.05: Controversial Issues
10.06: Blurring the Boundaries Between Video Games Information Entertainment and Communication
11: The Internet and Social Media
11.01: Introduction
11.02: The Evolution of the Internet
11.03: Social Media and Web 2.0
11.04: The Effects of the Internet and Globalization on Popular Culture and Interpersonal Communication
11.05: Issues and Trends
12: Advertising and Public Relations
12.01: Introduction
12.02: Public Relations
13: Economics of Mass Media
13.01: Introduction
13.02: Characteristics of Media Industries
13.03: The Internets Effects on Media Economies
13.04: Digital Divide in a Global Economy
13.05: Information Economy
13.06: Globalization of Media
13.07: Cultural Imperialism
14: Ethics of Mass Media
14.01: Introduction
14.02: Ethical Issues in Mass Media
14.03: News Media and Ethics
14.04: Ethical Considerations of the Online World
15: Media and Government
15.01: Introduction
15.02: Government Regulation of Media
15.03: The Law and Mass Media Messages
15.04: Censorship and Freedom of Speech
15.05: Intellectual Property Issues in the Mass Media
15.06: Digital Democracy and Its Possible Effects
15.07: Media Influence on Laws and Government
16: The Future of Mass Media
16.01: Changes in Media Over the Last Century
16.02: Information Delivery Methods
16.03: Modern Media Delivery- Pros and Cons
16.04: Current Trends in Electronic Media
16.05: Privacy Laws and the Impact of Digital Surveillance
16.06: 16.6 Mass Media New Technology and the Public