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Growth and Competitive Strategy in 3 Circles
Joe Urbany; James Davis · Saylor Foundation · 2012
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame. The development of competitive strategy is difficult because there are a lot of moving parts, as well as hundreds of frameworks, that might potentially guide the effort. Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.
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Developing New Products and Services
G. Lawrence Sanders · Saylor Foundation · 2012
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
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Sustainability, Innovation, and Entrepreneurship
Andrea Larson · Saylor Foundation · 2011
This book is suited for the Entrepreneurship or Innovation course with an emphasis on Sustainability or for a course devoted entirely to Sustainability. What are the trends and forces underlying the changing character of the business-environment relationship? How they are creating significant entrepreneurial opportunities for individuals and companies? Around the world, the movement toward ”sustainable development“ has caused many firms to adopt policies and practices that reflect what is sometimes called a ”sustainable business“ or ”triple bottom line“ approach. ”Triple bottom line“ refers to the demonstration of strong performance across economic, social, and environmental indicators. Those measures serve as indicators of fiduciary responsibility to a growing set of concerned investors and therefore can help ensure access to capital. They also enable innovators to lower costs, create strategic differentiation, reduce risk, and position themselves for competitive advantage over rivals less attuned to trends. The deep roots of sustainability thinking are now evident in widespread and increasingly visible activities worldwide, and Sustainability, Innovation, and Entrepreneurship explores this evolution; its necessity, its implications and its progression.
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Principles of Microeconomics 3e
David Shapiro; Daniel MacDonald; Steven A. Greenlaw; Eric Dodge · OpenStax, Rice University
Principles of Microeconomics 3e covers the scope and sequence of most one semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world applications. The third edition has been carefully and thoroughly updated to reflect recent developments, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. A fuller list of changes made in Principles of Microeconomics 3e are described in the preface and the transition guide to help instructors transition to the third edition. The second edition of Principles of Microeconomics by OpenStax is available in web view here. OpenStax is retiring Principles of Microeconomics and Principles of Macroeconomics for AP 2e textbooks because they are outdated. We recommend that Advanced Placement instructors and students use the college-level textbooks.
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Principles of Macroeconomics 3e
David Shapiro; Daniel MacDonald; Steven A. Greenlaw; Eric Dodge · OpenStax, Rice University
Principles of Macroeconomics 3e covers the scope and sequence of most one semester introductory macroeconomics courses. The third edition takes a balanced approach to the theory and application of macroeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. Brief references and deeply explored socio-political examples have also been updated to showcase the critical – and sometimes unnoticed – ties between economic developments and topics relevant to students. A fuller list of changes made in Principles of Macroeconomics 3e are described in the preface and the transition guide to help instructors transition to the third edition. The second edition of Principles of Macroeconomics by OpenStax is available in web view here. OpenStax is retiring Principles of Microeconomics and Principles of Macroeconomics for AP 2e textbooks because they are outdated. We recommend that Advanced Placement instructors and students use the college-level textbooks.
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Principles of Economics 3e
Steven A. Greenlaw; David Shapiro; Daniel MacDonald; Eric Dodge · OpenStax, Rice University
Principles of Economics 3e covers the scope and sequence of most introductory economics courses. The third edition takes a balanced approach to the theory and application of economics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. Brief references and deeply explored socio-political examples have been updated to showcase the critical – and sometimes unnoticed – ties between economic developments and topics relevant to students. A fuller list of changes made in Principles of Economics 3e are described in the preface and the transition guide to help instructors transition to the third edition. The second edition of Principles of Economics by OpenStax is available in web view here. OpenStax is retiring Principles of Microeconomics and Principles of Macroeconomics for AP 2e textbooks because they are outdated. We recommend that Advanced Placement instructors and students use the college-level textbooks.
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Nutrition for Nurses
Emerald Charity Bilbrew; Jody Vogelzang; Kelli Whittington; Amy B. Britt · OpenStax, Rice University
Nutrition for Nurses is structured to support the flexible integration of nutrition content across both system-based and nursing competency-based curricula. It can be used whether nutrition is taught as a standalone course or part of another nursing course. The table of contents for Nutrition for Nurses presents content in 20 chapters, organized into 9 thematic units. The text emphasizes evidence-based practice and holistic assessment to facilitate the integration of nutritional awareness for pre-licensure nursing students in the provision of client-centered care. Nutrition for Nurses helps students develop sound clinical judgment as well as a deep understanding of the impact of nutrition on body systems across the lifespan. Written and reviewed by highly experienced faculty, Nutrition for Nurses includes a detailed narrative, extensive features and learning resources, and ample student support. The presentation utilizes concepts promoting the development of clinical judgment by building upon the systematic model developed by the National Council of State Boards of Nursing (NCSBN).
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Medical-Surgical Nursing
Christy Bowen; Bridget Carey; Jessica Palozie; Maren Reinholdt · OpenStax, Rice University
Medical-Surgical Nursing is a comprehensive and engaging resource for nursing students, equipping them with the essential knowledge and skills required to provide high-quality care. Building on the foundational knowledge and skills acquired in previous nursing courses, this textbook expands students’ learning with concepts in medical-surgical nursing. The offering provides the background to ensure that nursing students are well-versed in both the science and art of nursing, capable of critical thinking, clinical judgment, and compassionate care. Medical-Surgical Nursing encompasses a broad range of patient-care situations, from managing chronic conditions to providing postoperative care. The material includes concise explanations to facilitate understanding, as well as rich reviews of pathophysiology, ensuring students grasp essential concepts without becoming overwhelmed. Beyond theoretical knowledge, the text emphasizes the development of practical skills and competencies, and incorporates evidence-based best practices into each of its 38 chapters.
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Introductory Business Statistics 2e
Alexander Holmes; Barbara Illowsky; Susan Dean; Nancy Foreman · OpenStax, Rice University
Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. A detailed transition guide is available for instructors. The first edition of Introductory Business Statistics by OpenStax is available in web view here.
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Introduction to Computer Science
Dr. Jean-Claude Franchitti; Amal Alhosban; Mark Buckler; Joanna Gilberti · OpenStax, Rice University
Introduction to Computer Science provides a comprehensive foundation in core computer science concepts and principles, aligning with the scope and sequence of most introductory computer science courses. The offering serves as an engaging entry point for students pursuing diverse fields of study and employment, including computer science, business, engineering, data science, social sciences, and related disciplines. By addressing a broad learner audience—ranging from computer science majors to non-majors—the book offers a thorough introduction to computational thinking and its applications across multiple domains. Introduction to Computer Science is designed to be both interactive and practical, focusing on real-world applications that showcase how core computer science concepts can be used to solve complex problems. Students will explore foundational concepts, such as algorithms, data structures, computer systems organization, and software development, using an array of engaging, hands-on activities. Introduction to Computer Science also includes advanced topics such as machine learning, cybersecurity, and cloud computing, ensuring students have a solid foundation for continued study and future professional success. The offering integrates meaningful learning experiences through chapter-based scenarios, problem-solving exercises, embedded coding activities, and project-based assessments that encourage students to apply what they learn in authentic contexts. The material also includes an array of industry insights and explorations of emerging technology trends in order to provide a holistic approach to learning that extends beyond theory.
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Introduction to Business 2e
Lawrence J. Gitman; Carl McDaniel; Amit Shah; Monique Reece · OpenStax, Rice University
Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes. The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers. The Second Edition was written with extensive input from faculty, industry experts, and students. Revisions focus on currency, emerging technologies, changing business practices, and evolving legal and ethical dynamics. The authors emphasize course-wide themes, including the impacts and implications of artificial intelligence, the changing nature of the workplace, and new approaches to team dynamics. A detailed transition guide is available in the instructor resources. Introduction to Business 2e is supported by instructor ancillaries, and is available in OpenStax Assignable. As described in OpenStax’s accessibility statement and related documentation, we focus on inclusive development and detailed evaluation to ensure that our platforms and course materials meet relevant WCAG guidelines.
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Introduction to Behavioral Neuroscience
Elizabeth D. Kirby; Melissa J. Glenn; Noah J. Sandstrom; Christina L. Williams · OpenStax, Rice University
Introduction to Behavioral Neuroscience aligns to the topics and objectives of introductory behavioral neuroscience courses taught in psychology, biology, neuroscience, and similar departments. This offering is intended for undergraduates with no presumed college-level science coursework, and presents the foundational principles of brain-behavior-environment interactions. In Introduction to Behavioral Neuroscience, students will begin to understand how the physiology of the nervous system and the environment dictate our movements, thoughts and feelings. Students will be challenged to think about real neuroscience experiments, appreciate how neuroscience knowledge evolves over time, and consider open questions in the field. They will also be invited to learn about the people behind the science, such as through interview videos and researcher profiles. The development of this material was supported by the U.S. National Science Foundation under IOS-2035041 to Elizabeth Kirby. The opinions, descriptions, recommendations, and findings are those of the contributors, and do not necessarily reflect the views of NSF. An Affordable Learning Exchange grant to Elizabeth Kirby from the Ohio State University also supported development of this material.
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College Algebra 2e with Corequisite Support
Jay Abramson; Sharon North · OpenStax, Rice University
College Algebra 2e with Corequisite Support integrates comprehensive algebraic principles with effective foundational review. Each textbook section is paired with a thoughtfully developed, topically aligned skills module that prepares students for the course material. The modules include conceptual overviews, worked examples, and guided practice; they incorporate relevant material from OpenStax’s Developmental Math series. To offer the most flexibility as possible, the material within College Algebra 2e with Corequisite Support will be available in several formats. The skills modules can be downloaded and/or printed for use in classes, workshops, or tutoring sessions, and will be provided as both Word and PDF files. The College Algebra 2e with Corequisite Support revision focused on improving relevance and representation as well as mathematical clarity and accuracy. Introductory narratives, examples, and problems were reviewed and revised using a diversity, equity, and inclusion framework. Many contexts, scenarios, and images have been changed to become even more relevant to students’ lives and interests. To maintain our commitment to accuracy and precision, examples, exercises, and solutions were reviewed by multiple faculty experts. All improvement suggestions and errata updates from the first edition were considered and unified across the different formats of the text. The first edition of College Algebra with Corequisite Support by OpenStax is available in web view here.
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Clinical Nursing Skills
Christy Bowen; Taranee Albert; Mary Anne Bera; Jessica Crockett · OpenStax, Rice University
Clinical Nursing Skills is designed to equip nursing students with the practical knowledge and hands-on skills necessary to provide comprehensive patient care. The material emphasizes the application of clinical judgment in a variety of settings, ensuring that students are prepared to deliver high-quality care across different patient populations and clinical scenarios. The content utilizes concepts promoting the development of clinical judgment by building upon the systematic model developed by the National Council of State Boards of Nursing (NCSBN). Clinical Nursing Skills provides detailed instructions on basic procedures such as hygiene, mobility, vital signs assessment, medication administration, and wound care. It also guides students through more complex skills, including intravenous therapy, catheterization, tracheostomy care, and emergency interventions. By integrating the Clinical Judgment Measurement Model, the material helps students recognize, analyze, prioritize, create, act, and evaluate outcomes in various clinical situations, fostering critical thinking and clinical decision making. By studying Clinical Nursing Skills, students will gain the confidence and competence needed to perform essential nursing tasks, make informed clinical decisions, and provide compassionate, patient-centered care, which will prepare students for success in their clinical rotations and future professional practice.
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Open Science: Wie sich die Wissenschaft öffnet
Lukas Röseler · Zenodo · 2025
During the last years, many scientific disciplines have changed. There have been new journals, methods, initiatives, societies, structures, and many more. Researchers are calling these changes a crisis, revolution, a renaissance, or a reform. Together, these changes have led to a greater degree of openness and transparency and have changed the academic system. In this German textbook, I discuss the concept of openness, the origins of change, and the many facets of openness with an emphasis on the academic system, scientific methods, theories, and epistemological arguments. Examples and developments are primarily from the social sciences, particularly psychology.
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通过表达动物的汉字学习中文书写系统： 起源、演变和文化
Shenglan Zhang · Iowa State University Digital Press · 2024
在内容的取舍上，本书主要包括了重要的动物汉字的起源、它们的字形以及与现代楷体字的联系，从这些字衍生出的其他字、它们的常见用法及文化含义，并展示了历史对当今的持续影响，也阐释了汉字产生发展背后的思维理念。 English Description: This book discusses the origins of important Chinese characters for animals, the original characters used, and their connections to modern characters. In addition to showing the evolution of the character for "horse," for example, other characters that are derived from these characters are also discussed, along with their common uses. By exploring the development of characters for animals, this book serves as a jumping-off point to explore the continuous influence of history on the present day.
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Avant-Première: Intermediate French Through Films
Caren Parrish; Aurélie Chevant-Aksoy · LibreTexts · 2025
Avant-Première is an open educational resource designed for third-semester college French. Organized around recent French and Francophone films, each unit integrates vocabulary, grammar, and cultural analysis, enabling students to engage critically with cinematic texts. Supplemented by curated readings, multimedia activities, and interactive grammar exercises, the textbook supports the development of linguistic proficiency, communicative competence, and intercultural awareness, while fostering deeper insight into contemporary French and Francophone societies.
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Avant-Première: Advanced French Through Films
Caren Parrish; Aurélie Chevant-Aksoy · LibreTexts · 2025
Avant-Première is an open educational resource designed for fourth-semester college French. Organized around recent French and Francophone films, each unit integrates vocabulary, grammar, and cultural analysis, enabling students to engage critically with cinematic texts. Supplemented by curated readings, multimedia activities, and interactive grammar exercises, the textbook supports the development of linguistic proficiency, communicative competence, and intercultural awareness, while fostering deeper insight into contemporary French and Francophone societies.
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La hora del cuento en español
Constanza Rojas-Primus; Sofía Rodríguez; Cheyenne Pokeda · Kwantlen Polytechnic University · 2023
La hora del cuento en español is a collection of children’s stories in Spanish authored by Kwantlen Polytechnic University (KPU) students and edited by KPU Faculty Constanza Rojas-Primus and KPU alumna Sofía Rodríguez. The first part of this collection is a selection of stories written by KPU Spanish 1100 students between Fall 2017 and Spring 2019 as a result of a collaboration between KPU Spanish and Guildford Public Library Language Literacy Program “Storytime in Spanish”. The second part of this collection is a selection of stories written by KPU Spanish 1101 students between Fall 2020 and Spring 2022 as a result of an interuniversity collaboration in support of UNESCO´s Sustainable Development Goals Agenda 2030. All stories are narrated by Constanza Rojas-Primus and have been translated into English by Sofía Rodríguez. The illustrations in the cover and first part of this collection are artwork of KPU Fine Arts student Cheyenne Pokeda.
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El Niño Entero: Desarrollo en los Primeros Años — Translation of The Whole Child
Deirdre Budzyna; Doris Buckley; Sharline Del Rosario · ROTEL · 2024
El Niño Entero es un libro de texto de Psicología Infantil o Crecimiento y Desarrollo Infantil que es a la vez completo y conciso. Los estudiantes no necesitan un volumen extenso para digerir, pero sí necesitan una comprensión sólida de cómo se desarrolla un niño pequeño. Sólo con esta comprensión pueden surgir prácticas apropiadas para el desarrollo en el aula y en otros lugares que sean espacios de amor y cuidado para los niños pequeños. Con el costo creciente de los libros de texto, este libro de texto es un recurso para los instructores que buscan encontrar materiales accesibles y de calidad para nuestros estudiantes.The Whole Child is a textbook for Child Psychology or Child Growth and Development that is both comprehensive and concise. Students do not need a lengthy volume to digest, but they do need a strong understanding of how a young child develops. Only with this understanding can developmentally appropriate practice emerge in the classroom and in other places that are loving and caring spaces for young children. With the rising cost of textbooks, this textbook is a resource for instructors looking to find quality, accessible materials for our students.