Digital library
Textbooks, references and open learning resources.
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The Legal and Ethical Environment of Business
Terence Lau; Lisa Johnson · Saylor Foundation · 2011
Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia. This book streamlines the presentation of material to ensure that every page is relevant, engaging, and interesting to undergraduate business students, without losing the depth of coverage that they need to be successful in their academic journeys and in their professional careers. This is not Legal Environment of Business (LEB) ”light.“ Rather, this is LEB without risk of students' eyes glazing over in boredom or from lack of comprehension. This is LEB presented in an exciting way, where every page is interesting to students and relevant to real life. The authors recognize that the sheer volume of information to be covered in a LEB course makes it one of the more challenging courses for the business undergraduate. Not only do typical LEB texts read like the first year curriculum at law school, but also the LEB course is grounded in the humanities, which can make the subject even more demanding for students who are also taking statistics, economics, finance, and accounting. Each chapter contains not only substantive law, but also illustrative videos, interactive exercises for hands-on learning, and discussion questions for critical thought. Additionally, each chapter presents ”A Question of Ethics“ section, which contains real world ethical dilemmas relevant to the topic under study. These videos, exercises, discussion questions, and ethics sections all provide opportunities for students to apply concepts that they are learning in the context of relevant LEB topics that shape or restrain actual decision-makers' actions. It's real world practice in the safety of the classroom environment. Lau & Johnson's The Legal and Ethical Environment of Business is a textbook that students will enjoy reading. This will encourage them to come to class prepared, and fre
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Principles of Marketing
University of Minnesota Libraries Publishing · 2015
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance. Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage — the authors deliberately entitled Chapter 1 "What is Marketing?" Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer "well, what this marketing strategy
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The Power of Selling
Kimberly Richmond · Saylor Foundation · 2010
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business‚ or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U: The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources:Videos are used throughout the book. Additional videos tha
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Project Management from Simple to Complex
University of Minnesota Libraries Publishing · 2016
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.
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Communication for Business Success
University of Minnesota Libraries Publishing · 2015
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applicat
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Plan para el éxito en la universidad y la carrera profesional
Dave Dillon; Linda Hill; Alise Lamoreaux · Rebus Community · 2021
Blueprint for Success in College and Career es una remezcla de cuatro REA (recursos educativos abiertos) ya existentes: A Different Road To College: A Guide For Transitioning To College For Non-traditional Students de Alise Lamoreaux, How to Learn Like a Pro! de Phyllis Nissila, Foundations of Academic Success: Words of Wisdom, editado por Thomas Priester, College Success, proporcionado por Lumen Learning, y un libro de texto previamente protegido por derechos de autor con contenido que ahora tiene licencia abierta: Blueprint for Success in College: Indispensable Study Skills and Time Management Strategies, de Dave Dillon. Blueprint for Success in College and Career, un OER (Open Educational Resource) es una guía gratuita para que les estudiantes tengan éxito en el aula y en su carrera. Este texto, diseñado para mostrar cómo tener éxito en la universidad y en la preparación de la carrera, se centra en las técnicas de estudio, la gestión del tiempo, la exploración de la carrera, la salud y los conocimientos financieros. Solicite una copia impresa: https://www.lulu.com/shop/dave-dillon-and-norma-c%C3%A1rdenas-and-linnea-spitzer-and-patricia-v%C3%A1zquez-g%C3%B3mez/plan-para-el-%C3%A9xito-en-la-universidad-y-la-carrera-profesional/paperback/product-vdwq2g.html?page=1&pageSize=4 Este libro es una versión clonada de Blueprint for Success in College and Career por Dave Dillon, publicada con Pressbooks por Rebus Community bajo una licencia CC BY (Attribution). Puede haber diferencias respecto al original.
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Mi Voz. Mi Historia. Español Para Estudiantes de Herencia
Carolina Moctezuma · The Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT) · 2025
This book consists of both original material and a compilation of other OER activities designed to provide tools and opportunities for heritage students to explore and learn about their roots and spoken language. Together, these materials and activities target the specific language learning needs of students who grew up in a Spanish-speaking household with either their parents, grandparents, or other family. In addition to targeting oral and written language learning objectives that reflect their dialectal backgrounds, this book emphasizes cultural aspects not featured in most English or Spanish courses. Knowledge and skills in language and culture foster a positive ethnic identity for heritage students, which studies have shown lead to academic success. The text features four units. Unit I starts by asking questions to help students develop self-awareness and comfort with their personal Spanish speaking abilities, experience in formal classroom settings, and their goals with the language. Unit II focuses on the benefits of being bilingual and appreciating one’s bilingual identity. Unit III explores the use of Spanglish, language and personal identity, and code switching. Unit IV explores the evolution of the Spanish language and the cultural and linguistic influences that have shaped this diverse and rich language. Each unit also includes grammar topics that heritage speakers commonly struggle with in their writing, as well as sections emphasizing culture as it relates to history and identities.