Digital library
Textbooks, references and open learning resources.
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Risk Management for Enterprises and Individuals
Etti Baranoff; Patrick Brockett; Yehuda Kahane · Saylor Foundation · 2009
This book is intended for the Risk Management and Insurance course where Risk Management is emphasized. When we think of large risks, we often think in terms of natural hazards such as hurricanes, earthquakes or tornados. Perhaps man-made disasters come to mind such as the terrorist attacks in the U.S. on September 11, 2001. Typically we have overlooked financial crises, such as the credit crisis of 2008. However, these types of man-made disasters have the potential to devastate the global marketplace. Losses in multiple trillions of dollars and in much human suffering and insecurity are already being totaled, and the global financial markets are collapsing as never before seen. We can attribute the 2008 collapse to financially risky behavior of a magnitude never before experienced. The 2008 U.S. credit markets were a financial house of cards. A basic lack of risk management (and regulators' inattention or inability to control these overt failures) lay at the heart of the global credit crisis. This crisis started with lack of improperly underwritten mortgages and excessive debt. Companies depend on loans and lines of credit to conduct their routine business. If such credit lines dry up, production slows down and brings the global economy to the brink of deep recession—or even depression. The snowballing effect of this failure to manage the risk associated with providing mortgage loans to unqualified home buyers have been profound, indeed. When the mortgages failed because of greater risk- taking on the Street, the entire house of cards collapsed. Probably no other risk-related event has had, and will continue to have, as profound an impact world wide as this risk management failure. How was risk in this situation so badly managed? What could firms and individuals have done to protect themselves? How can government measure such risks (beforehand) to regulate and control them? These and other questions come to mind when we contemplate the consequences of this risk man
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Project Management from Simple to Complex
University of Minnesota Libraries Publishing · 2016
In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm; it was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management and an expert in writing instructional textbooks and using technology for communicating online to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment. Project Management from Simple to Complex features a new model for managing projects, as well as, exploration into the personal dynamics of project management and the role those dynamics play in project outcomes.
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Principles of Management
University of Minnesota Libraries Publishing · 2015
Principles of Management teaches management principles to tomorrow's business leaders by weaving three threads through every chapter: strategy, entrepreneurship and active leadership. Strategic — All business school teachings have some orientation toward performance and strategy and are concerned with making choices that lead to high performance. Principles of Management will frame performance using the notion of the triple bottom-line — the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line is financial, social, and environmental performance. It is important for all students to understand the interdependence of these three facets of organizational performance. The Entrepreneurial Manager — While the "General Management" course at Harvard Business School was historically one of its most popular and impactful courses (pioneered in the 1960s by Joe Bower), recent Harvard MBAs did not see themselves as "general managers." This course was relabeled "The Entrepreneurial Manager" in 2006, and has regained its title as one of the most popular courses. This reflects and underlying and growing trend that students, including the undergraduates this book targets, can see themselves as entrepreneurs and active change agents, but not just as managers. By starting fresh with an entrepreneurial/change management orientation, this text provides an exciting perspective on the art of management that students can relate to. At the same time, this perspective is as relevant to existing for-profit organizations (in the form intrapreneurship) as it is to not-for-profits and new entrepreneurial ventures. Active Leadership — Starting with the opening chapter, Principles of Management shows students how leaders and leadership are essential to personal and organizational effectiveness and effective organizational change. Students are increasingly active as leaders at an early age, and are
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Organizational Behavior
University of Minnesota Libraries Publishing · 2017
Organizational Behavior bridges the gap between theory and practice with a distinct "experiential" approach. On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics. Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the "OB Toolbox." This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well.
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Launch! Advertising and Promotion in Real Time
Michael Solomon; Lisa Cornell; Amit Nizan · Saylor Foundation · 2009
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech
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Exploring Business
University of Minnesota Libraries Publishing · 2016
The author's goals in writing Exploring Business Version 2.0 was simple: introduce students to business in an exciting way. Exploring Business is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. This textbook has been used in classes at: College of Alameda, Columbia Basin College, Flagler College, Johnson County Community College, Pasadena City College, Penn State University, Renton Technical College, San Diego Mesa College, Sierra College, Yuba College.
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eMarketing: The Essential Guide to Marketing in a Digital World
Dionne Solomons; Tania Kliphuis; Michelle Wadley · Red & Yellow · 2022
Since our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.
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Communication for Business Success
University of Minnesota Libraries Publishing · 2015
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition Each chapter is self-contained, allowing for mix-and-match flexibility and custom or course-specific design. Each chapter focuses on clear objectives and skill demonstrations that can be easily linked to your syllabus and state or federal requirements. Supported by internal and external assessments, each chapter features time-saving and learning-enhancement support for instructors and students. BCS is designed to help students identify important information, reinforce for retention, and demonstrate mastery with a clear outcome product. The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from interpersonal to intercultural, from groups to leadership. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Each sequence comes together in a concluding chapter that focuses on action—where we apply the skills and techniques of written or oral communication in business, from writing a letter to presenting a sales speech. These performances not only serve to reinforce real-world applicat
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Intermediate Financial Accounting
Glenn Arnold; Suzanne Kyle · Lyryx · 2017
This new text by G. Arnold and S. Kyle, developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The text reflects both current International Financial Reporting Standards (IFRS) and ASPE. This text covers all topics essential to a second level Intermediate Accounting course: current, long-term and complex liabilities, income taxes, pensions, leases, shareholders' equity, earnings per share, statement of cash flows including the direct approach, effects of changes and errors, and disclosures and analysis. Topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here.
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Writing Guide with Handbook
Michelle Bachelor Robinson; Maria Jerskey; featuring Toby Fulwiler; Michelle Baker · OpenStax, Rice University
Writing Guide with Handbook aligns to the goals, topics, and objectives of many first-year writing and composition courses. It is organized according to relevant genres, and focuses on the writing process, effective writing practices or strategies—including graphic organizers, writing frames, and word banks to support visual learning—and conventions of usage and style. The text includes an editing and documentation handbook, which provides information on grammar and mechanics, common usage errors, and citation styles. Writing Guide with Handbook breaks down barriers in the field of composition by offering an inviting and inclusive approach to students of all intersectional identities. To meet this goal, the text creates a reciprocal relationship between everyday rhetoric and the evolving world of academia. Writing Guide with Handbook builds on students’ life experiences and their participation in rhetorical communities within the familiar contexts of personal interaction and social media. The text seeks to extend these existing skills by showing students how to construct a variety of compelling compositions in a variety of formats, situations, and contexts. The authors conceived and developed Writing Guide with Handbook in 2020; its content and learning experiences reflect the instructional, societal, and individual challenges students have faced. The authors invite students and instructors to practice invitational discussions even as they engage in verbal and written argument. Instructors will be empowered to emphasize meaning and voice and to teach empathy as a rhetorical strategy. Students will be empowered to negotiate their identities and their cultures through language as they join us in writing, discovering, learning, and creating.
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World History, Volume 2: from 1400
Ann Kordas; Ryan J. Lynch; Brooke Nelson; Julie Tatlock · OpenStax, Rice University
World History, Volume 2: from 1400 is designed to meet the scope and sequence of a world history course from 1400 offered at both two-year and four-year institutions. Suitable for both majors and non majors World History, Volume 2: from 1400 introduces students to a global perspective of history couched in an engaging narrative. Concepts and assessments help students think critically about the issues they encounter so they can broaden their perspective of global history. A special effort has been made to introduce and juxtapose people’s experiences of history for a rich and nuanced discussion. Primary source material represents the cultures being discussed from a firsthand perspective whenever possible. World History, Volume 2: from 1400 also includes the work of diverse and underrepresented scholars to ensure a full range of perspectives.
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Workplace Software and Skills
Tammie Bolling; Angela Mitchell; Tanya Scott; Nyrobi Wheeler · OpenStax, Rice University
Workplace Software and Skills is designed to flexibly support a range of courses covering computer literacy, Microsoft Office, and Google Suite applications. The textbook covers both hard and soft skills that are applicable to a broad range of academic majors and careers. Chapters combine studio learning and guided practice with scaffolded activities designed to reinforce a student’s ability to perform higher-order tasks independently. Workplace Software and Skills leverages complementary product features in spreadsheet, word processing, presentation, and similar applications. Modules are designed for maximum flexibility by including both Microsoft Office Suite and Google Suite applications, in order to best reflect the skills needed for today’s workforce. Authentic activities and real-world contexts develop a cumulative and thorough understanding, which reinforces the importance of cross-platform proficiency. Highly visible features also note Apple/Mac functions as needed.
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World History, Volume 1: to 1500
Ann Kordas; Ryan J. Lynch; Brooke Nelson; Julie Tatlock · OpenStax, Rice University
World History, Volume 1: to 1500 is designed to meet the scope and sequence of a world history course to 1500 offered at both two-year and four-year institutions. Suitable for both majors and non majors World History, Volume 1: to 1500 introduces students to a global perspective of history couched in an engaging narrative. Concepts and assessments help students think critically about the issues they encounter so they can broaden their perspective of global history. A special effort has been made to introduce and juxtapose people’s experiences of history for a rich and nuanced discussion. Primary source material represents the cultures being discussed from a firsthand perspective whenever possible. World History, Volume 1: to 1500 also includes the work of diverse and underrepresented scholars to ensure a full range of perspectives.
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University Physics Volume 3
Stephen D. Druger; Alice Kolakowska; Samuel J. Ling; David Anderson · OpenStax, Rice University
University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity, and magnetism, and Volume 3 covers optics and modern physics. This textbook emphasizes connections between theory and application, making physics concepts interesting and accessible to students while maintaining the mathematical rigor inherent in the subject. Frequent, strong examples focus on how to approach a problem, how to work with the equations, and how to check and generalize the result.
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University Physics Volume 2
Gerald Friedman; Stephen D. Druger; Alice Kolakowska; Samuel J. Ling · OpenStax, Rice University
University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity and magnetism, and Volume 3 covers optics and modern physics. This textbook emphasizes connections between theory and application, making physics concepts interesting and accessible to students while maintaining the mathematical rigor inherent in the subject. Frequent, strong examples focus on how to approach a problem, how to work with the equations, and how to check and generalize the result.
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University Physics Volume 1
Stephen D. Druger; William Moebs; Samuel J. Ling; Jeff Sanny · OpenStax, Rice University
University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity and magnetism, and Volume 3 covers optics and modern physics. This textbook emphasizes connections between theory and application, making physics concepts interesting and accessible to students while maintaining the mathematical rigor inherent in the subject. Frequent, strong examples focus on how to approach a problem, how to work with the equations, and how to check and generalize the result.
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U.S. History
P. Scott Corbett; Volker Janssen; John M. Lund; Todd Pfannestiel · OpenStax, Rice University
U.S. History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender.
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Statistics
Barbara Illowsky; Susan Dean; Daniel Birmajer; Bryan Blount · OpenStax, Rice University
This Statistics resource was developed under the guidance and support of experienced high school teachers and subject matter experts. It is presented here in multiple formats: PDF, online, and low-cost print. Statistics offers instruction in grade-level appropriate concepts and skills in a logical, engaging progression that begins with sampling and data and covers topics such as probability, random variables, the normal distribution, and hypothesis testing. This content was developed with students in mind, incorporating statistics labs, worked exercises, and additional opportunities for assessment that incorporate real-world statistical applications. For instructors, resources are available to support the implementation of the Statistics textbook, including a Getting Started Guide, direct instruction presentations, and a solutions manual.
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Psychology 2e
Rose M. Spielman; William J. Jenkins; Marilyn D. Lovett; Mara Aruguete · OpenStax, Rice University
Psychology 2e is designed to meet scope and sequence requirements for the single-semester introduction to psychology course. The book offers a comprehensive treatment of core concepts, grounded in both classic studies and current and emerging research. The text also includes coverage of the DSM-5 in examinations of psychological disorders. Psychology incorporates discussions that reflect the diversity within the discipline, as well as the diversity of cultures and communities across the globe. The second edition contains detailed updates to address comments and suggestions from users. Significant improvements and additions were made in the areas of research currency, diversity and representation, and the relevance and recency of the examples. Many concepts were expanded or clarified, particularly through the judicious addition of detail and further explanation where necessary. Finally, the authors addressed the replication issues in the psychology discipline, both in the research chapter and where appropriate throughout the book. Changes made in Psychology 2e are described in the preface to help instructors transition to the second edition. The first edition of Psychology by OpenStax is available in web view here.
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Psychiatric-Mental Health Nursing
Rebecca Puchkors; Jeanne Saunders; David Sharp; Lenore Cortez · OpenStax, Rice University
Psychiatric-Mental Health Nursing is designed to support a one-semester psychiatric-mental health nursing course offered at both two-year and four-year institutions. Serving students specializing in psychiatric nursing and those from other health disciplines, this learning resource integrates evidence-based practices with practical strategies for communication, readying students to build therapeutic relationships with patients and caregivers. Psychiatric-Mental Health Nursing uses a logical, thematic organization that breaks content down into manageable sections. Each unit is designed to foster a deep understanding of the biological, psychological, and social dimensions of mental health. The content helps students make meaningful connections between various psychiatric conditions and the corresponding nursing approaches. By focusing on tailored psychiatric interventions and emphasizing patient-centered approaches, Psychiatric-Mental Health Nursing equips students with the knowledge and skills necessary to navigate diverse mental health settings.