Digital library

Textbooks, references and open learning resources.

Source:All sources OpenStax (84)Open Textbook Library (1854)LibreTexts (4017)Phu Xuan University Library (59)vi en

All Information Technology Economics Business Administration Marketing Accounting & Auditing English Chinese Tourism Basic Sciences Political Theory Soft Skills Open textbooks →

External

Launch! Advertising and Promotion in Real Time

LibreTexts · LibreTexts

In the contents: 2.02: Advertising Is Old - and Brand New · 06: Segment Target and Position Your Audience - SSK Identifies the Most Valuable News Consumer · 09: Choose Your Communication Weapons - SSK Decides Upon a Creative Strategy and Media Tactics

CC BY-NC-SAMarketingBusiness 0 views