Phu Xuan University Library

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Textbooks, references and open learning resources.

Navigating the 21st Century Business World: Case Studies in Management

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Navigating the 21st Century Business World: Case Studies in Management

Dorottya Sallai; Alexander Pepper · LSE Press · 2025

Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world. Navigating the 21st Century Business World: Case Studies in Management is a fully open access collection of management cases, featuring examples from the health sector, media, oil and gas industries, fast fashion, financial services, and the public sector. Written by LSE academics and tested in the classroom, the case studies in this book challenge students to evaluate classic issues of management, such as corporate governance and leadership, and to address contemporary dilemmas, from considering a company’s responsibilities in the face of man-made climate change to how to create inclusive workforces. Each case details the core dilemmas raised and includes questions for students to consider when preparing the case. Academics and industry trainers can use the collection to make their lessons more hands-on and to enhance their curriculum. The case studies provide practical examples of management decision-making to spark thought-provoking discussions for university students, experienced executives looking to improve their leadership skills, and entrepreneurs seeking a competitive edge.

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Professional Writing and Communications for Business

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Professional Writing and Communications for Business

Kristopher Purzycki · University of Wisconsin-Green Bay · 2025

This textbook, written by Dr. Kris Purzycki, is used in UW-Green Bay's Professional Writing for Business Majors (Writing Foundations 200).

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Leveraging Data Visualization to Communicate Effectively

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Leveraging Data Visualization to Communicate Effectively

Jennie Mitchell; Trent Deckard · PALNI · 2025

This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.

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Navigating the 21st Century Business World

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Navigating the 21st Century Business World

Dorottya Sallai; Alexander Pepper · LSE Press · 2025

Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world. Navigating the 21st Century Business World: Case Studies in Management is a fully open access collection of management cases, featuring examples from the health sector, media, oil and gas industries, fast fashion, financial services, and the public sector. Written by LSE academics and tested in the classroom, the case studies in this book challenge students to evaluate classic issues of management, such as corporate governance and leadership, and to address contemporary dilemmas, from considering a company’s responsibilities in the face of man-made climate change to how to create inclusive workforces. Each case details the core dilemmas raised and includes questions for students to consider when preparing the case. Academics and industry trainers can use the collection to make their lessons more hands-on and to enhance their curriculum. The case studies provide practical examples of management decision-making to spark thought-provoking discussions for university students, experienced executives looking to improve their leadership skills, and entrepreneurs seeking a competitive edge.

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Applying Lean Six Sigma for Operational Excellence

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Applying Lean Six Sigma for Operational Excellence

Michael Okrent · MSL Academic Endeavors · 2025

This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational concepts to practical applications in manufacturing, healthcare, service industries, and government sectors. It offers a structured learning approach with clear objectives, detailed chapters, and practical insights into process improvement, waste reduction, and continuous organizational transformation.

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Foundations of Business

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Foundations of Business

Holly Jackson · Virginia Commonwealth University · 2025

Business Foundations was created for use in Virginia Commonwealth University’s BUSN 201, Foundations of Business. In this course, students study basic foundational concepts of business environments, as well as business functions and practices. The content of this text, and the course, strives to also build awareness of corporate social responsibility and ethical business behavior. The practical application of the concepts gained in this course, and through this text, also assists students in gaining an integrated awareness of business, while practicing analytical skills needed for their advanced business courses and careers. The second edition contains updates for relevancy, plus a new section on Mentoring.

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Business Fundamentals

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Business Fundamentals

Kerri Shields · eCampusOntario · 2025

Business Fundamentals is an all-encompassing introductory textbook designed to introduce readers to the business world. Geared toward college and university students, especially those with little to no prior experience in business, this resource lays a strong foundation for individuals embarking on their academic journey with ambitions of pursuing a business career. The book delves into key functional areas of business, illustrating how departments within organizations work together to generate sales, boost revenue, manage finances, develop innovative products and services, attract and retain customers, manage resources, and make sound decisions. It also addresses essential topics such as corporate social responsibility, business ethics, teamwork, risk management, personal finance, and strategies for academic and professional achievement. Furthermore, it provides an introduction to entrepreneurship and highlights the pivotal roles of managers and leaders in business operations. Tailored for first-year students, the text includes Canadian-specific insights on economics and banking while maintaining a global outlook with examples from Canada, the United States, and other countries. By blending content from various open educational resources (OERs) with original material, this textbook offers a thorough and engaging overview of the business field.

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Grant Writing: The Essentials

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Grant Writing: The Essentials

Jayme Renfro · University of Northern Iowa · 2024

Welcome to the exciting and impactful world of grant writing! Whether you are a student embarking on a career in nonprofit management, a budding researcher eager to secure funding for your projects, or a professional looking to hone your grant writing skills, this textbook is designed to guide you through every step of the grant writing process. Grant writing is not just about securing funds; it's about crafting a story, building relationships, and making a tangible impact on communities and fields of study. This book aims to equip you with the knowledge, skills, and insights needed to excel in this rewarding field.

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Introduction to Speech Communication

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Introduction to Speech Communication

Sarah E. Hollingsworth; Megan Linsenmeyer; Terrisa Elwood; Sasha Hanrahan · Oklahoma State University · 2021

Introduction to Speech Communication is used to support teaching, learning and research for SPCH 2713 at Oklahoma State University (OSU). In addition to inclusion of original work authored by the editors to meet the needs of their course at OSU, the editors adapted portions of Exploring Public Speaking: 4th Edition, Stand Up, Speak Out, and Fundamentals of Public Speaking. Please see the Acknowledgements chapter for full citations. We at Oklahoma State University Libraries acknowledge our gratitude for the expertise and generosity of the scholars at Affordable Learning Georgia, College of the Canyons, the Open Education Network and elsewhere for creating and sharing customizable versions of their work. This book also includes an audio version funded by Women for OSU, as well as updated images enabled by a grant from the Oklahoma State Regents for Higher Education.

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Design Roadmapping: Guidebook for Future Foresight Techniques

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Design Roadmapping: Guidebook for Future Foresight Techniques

Lianne Simonse · TU Delft Open · 2024

DESIGN ROADMAPPING is for anyone interested in design, strategy and innovation, and its wonderful combinations. For those who dare to create a future vision, frame the time pacing and map the pathways towards it. This guidebook teaches you how to create a roadmap. It outlines the origins, design theories and science results. Strategic designers, innovation managers and professors share their roadmapping experiences, views and achievements, including venture CPOs, Head of Design, product and program managers of international companies such as Canon, Peerby, Ferrari, Philips, Victoria State Library and many more. By design roadmapping you devise creative responses to future strategic challenges. Guided by future foresight techniques, you uncover new trends, scout for new technologies and map the values and ideas on the roadmap. Through strong visualization, a design roadmap supports an organizational mindset on value innovations.

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Business Calculus with Excel

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Business Calculus with Excel

Mike May · Mike May, S.J. and Anneke Bart · 2024

This text is intended for a one semester calculus course for business students with the equivalent of a college algebra prerequisite. Rather than being a three-semester engineering calculus course that has been watered down to fit into one semester it is designed for the business students.

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Indigenous Perspectives on Business Ethics and Business Law in British Columbia

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Indigenous Perspectives on Business Ethics and Business Law in British Columbia

Annette Sorensen; Scott van Dyk · BCcampus · 2022

This book explores business ethics and business law through the lens of Indigenous-settler relations in Canada (with a focus on British Columbia in particular). It aims to fill a gap in business curriculum and support instructors who want to bring Indigenous content into their classes. The book starts by exploring relevant history, focusing on treaties, legislation, and federal government policy. It then looks at business ethics and what it means for businesses to work ethically with Indigenous communities. And finally, the book discusses business law and the requirements and responsibilities for businesses doing work on Indigenous lands.

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Business Writing For Everyone

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Business Writing For Everyone

Arley Cruthers · Kwantlen Polytechnic University · 2021

Business Writing For Everyone is an inclusive guide to writing in the workplace. The book takes a process-oriented, storytelling approach to composition: focusing less on genre and more on the decisions that effective business communicators make. Business Writing For Everyone also contains interactive H5P activities for students to test their learning, and activities for further reflection that instructors can use in the classroom or assign as homework.

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Public Administration: The Essentials

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Public Administration: The Essentials

Jayme Renfro · University of Northern Iowa · 2023

Public Administration: The Essentials provides students with the conceptual foundation they need for an introduction to the field of public administration. This OER textbook covers the most critical issues in the field through the use of classic texts and theory as well as through modern examples.

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Business Communication: Five Core Competencies

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Business Communication: Five Core Competencies

Kristen Lucas; Jacob Rawlins; Jenna Haugen · SAALCK · 2023

Business Communication: Five Core Competencies is a practical, engaging book designed to help undergraduate students and business professionals develop competence and build confidence in their business writing skills. Readers will learn about the five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive. They also will learn strategies for applying each of these competencies across a range of real-world business scenarios. Each chapter includes Communication Tips, Your Turn Exercises, and how-to advice for writing a variety of business messages.

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Workplace Software and Skills

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Workplace Software and Skills

Tammie Bolling; Angela Mitchell; Tanya Scott; Nyrobi Wheeler · OpenStax · 2023

Workplace Software and Skills is designed to flexibly support a range of courses covering computer literacy, Microsoft Office, and Google Suite applications. The textbook covers both hard and soft skills that are applicable to a broad range of academic majors and careers. Chapters combine studio learning and guided practice with scaffolded activities designed to reinforce a student’s ability to perform higher-order tasks independently. Workplace Software and Skills leverages complementary product features in spreadsheet, word processing, presentation, and similar applications. Modules are designed for maximum flexibility by including both Microsoft Office Suite and Google Suite applications, in order to best reflect the skills needed for today’s workforce. Authentic activities and real-world contexts develop a cumulative and thorough understanding, which reinforces the importance of cross-platform proficiency. Highly visible features also note Apple/Mac functions as needed.

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Strategic Management

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Strategic Management

John Morris · Oregon State University · 2020

This open source textbook is derived from many sources, initially from the Principles of Management by Carpenter, Bauer, and Erdogan, but there is abundant new content as well. It is published under a Creative Commons license and as such there is no charge ever for this textbook. The most important change from 1e is that static content was removed to make room for student-generated dynamic content. Throughout the book look for the names of contributing students in the red colored example boxes. As the term progresses, you will see new examples appear as fellow students research and summarize topics for current events, all are curated by the instructor.

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Sustainable Property Management

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Sustainable Property Management

Erin Hopkins · Virginia Tech Publishing · 2023

Although “sustainability,” as used in the real estate context, is about preserving the environment, it is about more than that. In sustainable property management, sustainability encompasses three spheres—environmental, social, and economic. Sustainable property management is about reconciling these three spheres throughout the operations and maintenance phase of the building lifecycle in such a way that a balance is achieved between economic development and protection of environmental and social resources. This textbook explains how ecologically sustainable concepts may be implemented throughout the various property management operation functions while also considering the other spheres of sustainability. It also incorporates the theme of sustainable building practices as a human science as well as a building science by highlighting motivations and impacts to various stakeholders. The author draws on various industry examples to illustrate these concepts and provides many experiential activities for students to apply these concepts. Sustainable Property Management is intended for students majoring in property management and real estate at both the undergraduate and graduate levels. It can be incorporated into an existing property management operations course or used for a stand-alone course focused on sustainable property management. It is available online for free in multiple formats and also as an affordable print edition. Are you reviewing or adopting this book for a course? Please help us understand your use by completing this form https://bit.ly/interest_sustainable_property_management.

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Business Law, Ethics, and Sustainability

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Business Law, Ethics, and Sustainability

Andrew Hosmanek; Brendan Smith; Michael Dayton · OpenHawks OER · 2023

Business Law, Ethics, and Sustainability is a textbook for undergraduate law courses. It covers business law topics such as contracts, business organizations, employment law, and torts, as well as a general survey of American law. Additional topics include Constitutional law, civil rights, environmental law, criminal law, and litigation.

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Introduction to the Nonprofit Sector

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Introduction to the Nonprofit Sector

Dyana Mason · Open Oregon Educational Resources · 2022

Nonprofit organizations are on the front lines in communities, providing an important foundation for the social safety net in the United States and around the world. They also provide places where people can gather, share ideas and build community. They often accomplish amazing feats with few resources. This book was designed to be used in an undergraduate-level introductory course in the nonprofit sector. It provides an overview of the vocabulary used in defining the work of nonprofit organizations, topics of interest to nonprofit managers, and describes the primary roles nonprofits play in American (and to a lesser extent international) communities. The book also considers the growing numbers and influence of social enterprises and other “social innovation” organizations. Throughout, it brings in leading themes of accountability, ethics and obligations facing many nonprofit organizations as they go about their work – challenges that should be well understood by anyone interested in becoming a leader in the nonprofit sector.

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