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Communicating Fashion: Trend Research and Forecasting

Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to understand interrelationships among products, user experience, and contextual factors.

Author

Gozde Goncu Berk; Marilyn DeLong

Publisher

University of Minnesota Libraries Publishing

Year

2023

Source

Open Textbook Library

License

CC BY-NC

Language

EN