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Social Media for Public Relations

Contents· 23 sections

01: Origins of PR and PR Principles
1.01: Defining Public Relations
1.02: The Function of Public Relations
1.03: The History and Development of Modern PR
1.04: The SOEP Model for Media Strategy
02: Social Media Today
2.01: How Did We Get Here
2.02: Where do we go from here
2.03: Benefits and Challenges of Social Media
03: Using Social Media for PR
3.01: Understanding your target public
3.02: Engaging with Publics
3.03: Creating content for your campaign
3.04: Social media analytics and campaign measurement
04: Social Media for PR Case Studies
4.01: Case study the rise of Gymshark
4.02: Case study John Fetterman's successful use of social media in a U.S. Senate campaign
4.03: Case study Wendys social media success with the Roast campaign
4.04: Case Study ALS Associations ice bucket challenge - a social media triumph
05: Final Project
5.01: Client Selection Competitive Analysis and SWOT Analysis
5.02: Social media campaign goals objectives strategies and tactics
5.03: Social media campaign evaluation