External
PRJ 2000: Newswriting for Public Relations
This text explores the research, planning, implementation, and evaluation cycle pertaining to news writing in public relations with a focus on writing collateral, including memos, newsletters, advisories, interview materials, and new releases. The text considers strategies, tactics, and public relations law as it applies to different mediums of communication in the context of corporations, the entertainment industry, non-profit organizations, and the political and government field.
- Author
- Joel Whitaker
- Publisher
- Prince George's Community College
- Source
- LibreTexts
- Language
- EN
- Category
- English
Contents· 41 sections
- 01: Why This Book
- 1.01: Why This Book
- 1.02: What is News
- 1.03: Journalistic Writing Is Different
- 02: The Basics
- 2.01: The Basics- Lead Paragraphs Inverted Pyramids Five Ws
- 2.02: AP Style
- 2.03: Basic Editing Rules
- 2.04: Practical Exercise Being Concise
- 2.05: Practical Exercises
- 03: Feature Writing
- 3.01: Feature Writing
- 3.02: Practical Exercises
- 04: Public Affairs Writing
- 4.01: Introduction to Public Affairs Writing
- 4.02: The Difference Between a News Story and a Press Release
- 4.03: Practical Exercises
- 05: Setting Strategy
- 5.01: Setting Strategy
- 5.02: Developing a Public Relations Strategy
- 06: Sports Information Director
- 6.01: Sports Information Director
- 6.02: Practical Exercises Sports Information Director
- 07: Corporate Communications
- 7.01: Corporate Communications
- 7.02: Media Relations
- 7.03: Internal Communication
- 7.04: Social Media
- 7.05: Investor Relations
- 08: Video News Releases
- 8.01: Video News Releases
- 09: Owned Media
- 9.01: Writing for Owned Media
- 9.02: Blogging
- 10: Social Media
- 10.01: Social Media
- 11: Video in Public Relations
- 11.01: Video in Public Relations
- 12: Creating a Writing Portfolio
- 12.01: Creating a Writing Portfolio
- 12.02: Job Opportunities