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Developing New Products and Services

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Developing New Products and Services

This text outlines the important ideas of cultural intelligence and the steps that must be considered and then practiced to become a culturally intelligent leader. This text emphasizes that cultural intelligence is both a strategy and a tool towards cultural competency and proficiency. This book outlines the importance of understanding culture and its impact on organizations, the strategic value of cultural intelligence, and the significance of integrating and practicing cultural intelligence.

Business
Author
Anonymous
Publisher
LibreTexts
Source
LibreTexts
License
CC BY-NC-SA
Language
EN
Category
Business Administration
Read online Download PDF (open licence)
Contents· 160 sections
  1. 01: Concepts in the Context of Monopolistic Competition
  2. 1.01: Monopolistic Competition
  3. 1.02: The Importance of Being Entrepreneurial and Being a Short-Term Monopolist
  4. 1.03: The Entrepreneur Should Design Products and Services for Continuous Product Differentiation and Innovation
  5. 1.04: Entrepreneurship Can Be Found in Large and Small Companies
  6. 1.05: The Kingpins of Product Differentiation and Entrepreneurial Innovation Activity
  7. 1.06: Radical and Incremental Innovation
  8. 1.07: Diffusion of a Technology Usually Lags Performance
  9. 1.08: Discontinuities Chasms and Hype in the Diffusion Process
  10. 1.09: Product and Technology Life Cycles
  11. 1.10: The Bridge Model of Technology Life Cycle
  12. 1.11: Technologies Do Not Necessarily Fall Into the Abyss- They Become Embedded in New Technology
  13. 1.12: There is Power in Numbers- Network Effects and Metcalfes Law
  14. 1.13: The Role of R and D Process in Innovation
  15. 1.14: Push Pull and Reload can go on Forever
  16. 1.15: R and D for Start-Ups and Small Businesses
  17. 1.16: Search and the Role of Learning-About in Developing Ideas for New Products and Services
  18. 1.17: Building Things and the Role of Learn-By-Doing in Developing Ideas for New Products and Services
  19. 1.18: The Role of the Supply Chain and the Brand in Product Differentiation
  20. 1.19: Conclusion
  21. 02: Fundamentals of Product and Price Differentiation
  22. 2.01: The Demand Curve
  23. 2.02: First-Degree Price Discrimination- Personalized Pricing
  24. 2.03: Second-Degree Price Discrimination- Versioning
  25. 2.04: Third-degree Price Discrimination- Group Pricing
  26. 2.05: Legal Issues Related to Price Discrimination and Product Differentiation
  27. 2.06: Conclusion
  28. 03: Differentiation in Action
  29. 3.01: Introduction
  30. 3.02: Price and Product Differentiation and Enlightenment
  31. 3.03: Generating Additional Revenues- Willingness-to-Pay
  32. 3.04: Demand and Differentiation Dashboards
  33. 3.05: Monopolistic Competition at Work
  34. 3.06: Independent Complement and Substitute Goods and Services
  35. 3.07: Price Discrimination and Price Differentiation
  36. 3.08: Irritating Consumers
  37. 3.09: Waves of Innovation Fueled by Substitutes and Complements
  38. 3.10: Arbitrage- Producers Paradise and Consumers Dread
  39. 3.11: Conclusion
  40. 3.12: Appendix- Determining the Optimal Selling Price Using Demand Revenue and Cost Equations
  41. 04: Dynamic Tension in Versioning and PD Curves
  42. 4.01: Product Differentiation Curves
  43. 4.02: Versioning and Goldilocks Pricing
  44. 4.03: Using Dynamic Tension Differentiation to Develop Products and Services for the Entire Demand Curve
  45. 4.04: Dynamic Tension Between Midas and Hermes Spawns Atlas
  46. 4.05: Midas Atlas and Hermes Versions
  47. 4.06: Bottom of the Pyramid
  48. 4.07: Versioning Restaurants Hotels and Motels
  49. 4.08: Versioning Commodity and Standardized Products
  50. 4.09: Versioning Strategies
  51. 4.10: Version Rollout Strategies
  52. 4.11: Customer Segments and Midas Atlas and Hermes Versions
  53. 4.12: Pricing and Product Differentiation Strategies
  54. 4.13: Dynamic Tension in Action at Singapore Airlines
  55. 4.14: Conclusion
  56. 4.15: Addendum on Pareto Economics Welfare and Efficiency
  57. 05: Examples of Product Differentiation and Versioning Curves
  58. 5.01: Versioning Automobiles
  59. 5.02: Versioning at Dell
  60. 5.03: Versioning at Microsoft
  61. 5.04: Versioning Wireless Communications
  62. 5.05: Versioning at Apple
  63. 5.06: Versioning e-Books
  64. 5.07: Versioning Digital Content
  65. 5.08: 5.8- Versioning Digital Entertainment
  66. 5.09: Versioning Disease Treatments
  67. 5.10: Conclusion
  68. 06: Facilitating Creativity and Innovation
  69. 6.01: Introduction
  70. 6.02: The Creative Process is Inherently Nonlinear
  71. 6.03: The Lonely Genius
  72. 6.04: The Habits of Successful Entrepreneurs
  73. 6.05: Environmental Factors Affecting Creativity and Innovation
  74. 6.06: How to Hinder Creativity
  75. 6.07: Embrace Some Adversity and Avoid Chronic Stress
  76. 6.08: Creativity Techniques
  77. 6.09: Conclusion
  78. 07: Conceptualizing Products and Services Using FAD
  79. 7.01: Introduction
  80. 7.02: Features Attributes Form Design Function and Meaning are Interrelated Concepts
  81. 7.03: Meaning and Product Design
  82. 7.04: Functional Design and User Ignored
  83. 7.05: Identifying Key Meanings Attributes and Features
  84. 7.06: Design Products and Services that Facilitate Control
  85. 7.07: Categorizing the Importance of Product Attributes
  86. 7.08: The FAD Template
  87. 7.09: Developing Blue Ocean Markets from Complementary Products and Services
  88. 7.10: Avoid the Swiss Army Knife Approach to Product Differentiation
  89. 7.11: Conclusion
  90. 7.12: Exhibit 1- FAD Template
  91. 7.13: Design and Prototype Product or Service
  92. 7.14: Appendix 1- Examples of Prototypes
  93. 7.15: Appendix 2- FAD Template for Wine Aging Product
  94. 7.16: Design and Prototype Product or Service
  95. 08: Strategic Planning and TenTen Planning
  96. 8.01: Planning Concepts
  97. 8.02: The Planning Process
  98. 8.03: Analytical Approaches for Strategic Planning
  99. 8.04: Conclusion
  100. 09: The TenTen Planning Process - Crafting a Business Story
  101. 9.01: Organizational and Industry Analysis Template
  102. 9.02: Business Plan Overview Template (Mantra Mission Money Goals Objectives and Tactics)
  103. 9.03: Developing an Executive Summary- Crafting a Business Story
  104. 9.04: Extending the Wine Aging Cooler Example Using the TenTen Templates
  105. 9.05: Conclusion
  106. 9.06: Appendix- Illustrations of Completed TenTen Templates and an Executive Summary for the AddVintner Star Example of an Organizational and Industry Analysis Template
  107. 9.07: Sample Business Plan
  108. 9.08: Executive Summary (first draft not for distribution)
  109. 10: Lock-In and Revenue Growth
  110. 10.01: Lock-In Leads to Network Effects and Increased Product Performance
  111. 10.02: Switching Costs are Everywhere
  112. 10.03: A Lock-In Index
  113. 10.04: The Downside of Lock-in
  114. 10.05: Outsourcing and Lock-in
  115. 10.06: Customer Acquisition Customer Retention and Lock-in
  116. 10.07: Conclusion
  117. 11: Valuing the Business
  118. 11.01: Why are Businesses Bought and Sold
  119. 11.02: Overview of Business Valuation Techniques
  120. 11.03: Controlling and Noncontrolling Interests
  121. 11.04: Specific Valuation Techniques
  122. 11.05: Valuing Start-Up Businesses
  123. 11.06: Examples of Valuation
  124. 11.07: The Importance of Growth Rate on Firm Value
  125. 11.08: Conclusion
  126. 12: Developing a Business Plan
  127. 12.01: Purpose of Business Plan
  128. 12.02: Approaches for Developing Business Plans
  129. 12.03: Prototyping the Product or Service
  130. 12.04: Business Presentation
  131. 12.05: Writing Organization and Formatting- Helping the Reader to Read
  132. 12.06: Business Plan Template
  133. 12.07: Identifying Potential Investors
  134. 12.08: Angel Investors
  135. 12.09: Venture Capital Funds and Venture Capitalists
  136. 12.10: Contingency Planning and Risk
  137. 12.11: Due Diligence
  138. 12.12: Legal Issues
  139. 12.13: Conclusion
  140. 13: Project Management for New Products and Services
  141. 13.01: Building-the-Business Phase
  142. 13.02: Why Project Management is Beneficial
  143. 13.03: What is a Project
  144. 13.04: Launching the Business or Project
  145. 13.05: Launch Date
  146. 13.06: Growing Up and Professional Management
  147. 13.07: Conclusion
  148. 13.08: Exhibit 1- Project Management Individual Diary
  149. 13.09: Exhibit 2- Project Management Summary Diary
  150. 14: Re-priming the Business Using Real Options Concepts
  151. 14.01: Investment Decisions
  152. 14.02: Real Options
  153. 14.03: The Role of Real Options in Investment Decisions
  154. 14.04: The Influence of Interaction Effects on Investment Decisions
  155. 14.05: The Influence of Competitors Response on Investment Decisions
  156. 14.06: The Strategic Actions Model- Combining Interaction Effects and Competitor Response
  157. 14.07: The Project Selection Model- Considering Risk and Reward
  158. 14.08: Conclusion
  159. 15: Wrap-Up
  160. 15.01: Wrap up