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Persuasion

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Persuasion

This introductory course will examine historical and contemporary approaches to persuasive messages throughout time. It will also focus on the presentation of persuasive appeals, and learning to construct, deliver, and critique persuasive messages. Students will construct and deliver ethical persuasive messages directed toward a specific audience in front of a live audience or other pedagogically appropriate medium.

Social Sciences
Author
Nathan Miller
Publisher
Cosumnes River College
Source
LibreTexts
Language
EN
Category
Basic Sciences
Read online Download PDF (open licence)
Contents· 84 sections
  1. 01: Why Persuasion
  2. 1.01: Why Persuade
  3. 1.02: A Definition of Persuasion
  4. 02: Ethos Pathos and Logos
  5. 03: Elaboration Likelihood Model
  6. 04: Credibility
  7. 4.01: How to Evaluate Information and Judge Credibility
  8. 4.1.01: The Principles of Charity and Fidelity
  9. 4.1.02: When Should You Accept Unusual Statements
  10. 4.1.03: Assessing a Source's Credibility
  11. 4.1.04: Seeking a Second Opinion
  12. 4.1.05: Trust Me I Know It on Good Authority
  13. 4.1.06: Suspending Belief
  14. 4.1.07: Getting Solid Information about Whom to Vote For
  15. 4.1.08: Fake News and Misinformation
  16. 4.1.09: Review of Major Points
  17. 4.1.10: Glossary
  18. 4.1.11: Exercises
  19. 4.02: Obstacles to Better Communication
  20. 4.2.01: Not Realizing What You Are Saying
  21. 4.2.02: Abusing Rules of Grammar
  22. 4.2.03: Over-Using Euphemisms
  23. 4.2.04: Unintended Innuendo
  24. 4.2.05: Disobeying Rules of Discourse
  25. 4.2.06: Not Sticking to the Issue and Not Treating It Fairly
  26. 4.2.6.01: Not Accepting the Burden of Proof
  27. 4.2.6.02: Diverting Attention from the Issue
  28. 4.2.07: Giving Too Many Details
  29. 4.2.08: Re-defining the Issue
  30. 4.2.09: Covering Up the Reasons That Favor Your Opponent
  31. 4.2.10: Review of Major Points
  32. 4.2.11: Glossary
  33. 4.2.12: Exercises
  34. 4.03: Writing to Convince Others
  35. 4.3.01: Writing with Precision and to Your Audience
  36. 4.3.1.01: The Introduction
  37. 4.3.1.02: The Middle
  38. 4.3.1.03: The Ending
  39. 4.3.1.04: Digressions
  40. 4.3.02: Improving Your Writing Style
  41. 4.3.03: Proving Your Conclusion
  42. 4.3.04: Creating Counterarguments
  43. 4.3.05: Review of Major Points
  44. 4.3.06: Glossary
  45. 4.3.07: Exercises
  46. 05: Ethics
  47. 06: Audience Dynamics Apathetic Motivated Hostile
  48. 07: Toulmin Model
  49. 7.01: Main Body
  50. 7.1.01: What is Argument
  51. 7.1.02: Terms- Argument Community and Inquiry
  52. 7.1.03: Terms- Question at Issue
  53. 7.1.04: Terms- Claims
  54. 7.02: Toulmin
  55. 08: Types of Arguments
  56. 8.01: Evaluating Inductive Arguments and Probabilistic and Statistical Fallacies
  57. 8.1.01: Inductive Arguments and Statistical Generalizations
  58. 8.1.02: Inference to the Best Explanation and the Seven Explanatory Virtues
  59. 8.1.03: Analogical Arguments
  60. 8.1.04: Analogical Arguments
  61. 8.1.05: Probability
  62. 8.1.06: The Conjunction Fallacy
  63. 8.1.07: The Base Rate Fallacy
  64. 8.1.08: The Small Numbers Fallacy
  65. 8.1.09: Regression to the Mean Fallacy
  66. 8.1.10: Gambler's Fallacy
  67. 09: Logical Fallacies
  68. 9.01: Informal Fallacies
  69. 9.1.01: Formal vs. Informal Fallacies
  70. 9.1.02: Slippery Slope Fallacies
  71. 9.1.03: Fallacies of Relevance
  72. 9.1.04: Exercise Answers
  73. 10: Language- Maps vs Territories Semiotics Style
  74. 10.01: What is Semiotics
  75. 10.02: Using Language
  76. 10.2.01: Language and Culture
  77. 10.2.02: Second Language Learning
  78. 10.2.03: Technically Speaking - Language Learning and Technology
  79. 10.2.04: Language and Culture (Summary)
  80. 11: Consistency Cognitive Dissonance
  81. 12: Social Judgement Involvement
  82. 13: Theory of Reasoned Action
  83. 14: Persuasion in Advertising
  84. 15: Persuasion in Political Campaigns