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Communication Studies 104: Persuasive Public Speaking

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Communication Studies 104: Persuasive Public Speaking

Social Sciences
Author
Krista Phair
Publisher
Sacramento State University
Source
LibreTexts
License
Mixed
Language
EN
Category
Basic Sciences
Read online Download PDF (open licence)
Contents· 124 sections
  1. 01: Why Persuasion
  2. 1.01: Why Persuade
  3. 1.02: What is Persuasion
  4. 1.03: A Definition of Persuasion
  5. 1.04: Constructing a Persuasive Speech
  6. 02: Ethics Matters- Understanding the Ethics of Public Speaking
  7. 2.01: Prelude to Ethics Matters- Understanding the Ethics of Public Speaking
  8. 2.02: The Ethics Pyramid
  9. 2.03: Ethics in Public Speaking
  10. 2.04: Free Speech
  11. 2.05: Chapter Exercises
  12. 03: Changing Beliefs Attitudes and Behavior
  13. 3.01: Challenging Stasis
  14. 3.02: Beliefs
  15. 3.03: Values
  16. 3.04: Value Systems
  17. 3.05: How Are Values Learned
  18. 3.06: Attitudes
  19. 3.07: Resisting Change
  20. 3.08: Cognitive Dissonance
  21. 3.09: Audience Analysis
  22. 3.10: Motivation
  23. 3.11: Targeting by Using the Needs Theory in Persuasion
  24. 3.12: Targeting Strategy
  25. 3.13: Changing Attitude and Stasis
  26. 3.14: Last Important Thought
  27. 04: Persuasive Strategies
  28. 4.01: Ethos Pathos and Logos
  29. 4.02: Introduction to Persuasive Strategies
  30. 4.03: Persuasive Strategies Related to the Source
  31. 4.04: Persuasive Strategies Related to the Message
  32. 4.05: Persuasive Strategies Related to the Audience or Context
  33. 4.06: Works Cited
  34. 05: Motivational Appeals
  35. 5.01: Introduction
  36. 5.02: Internal and External Motivation
  37. 5.03: Positive and Negative Motivation
  38. 5.04: Common Motivational Appeals
  39. 5.05: Appeals to Human Needs
  40. 5.06: Works Cited
  41. 06: Emotional Appeals
  42. 6.01: Fear Appeals- The Extended Parallel Process Model
  43. 6.02: Applications of the Extended Parallel Process Model
  44. 6.03: Hope Appeals- Persuasive Hope Theory
  45. 6.04: Applications of Persuasive Hope Theory
  46. 07: Argument structure
  47. 7.01: Responding to an Argument
  48. 7.02: Skepticism
  49. 7.03: Fight or Flight
  50. 7.04: Ways to Disagree
  51. 7.05: Two Sides to an Argument
  52. 7.06: Toulmin Approach to Argument
  53. 7.07: Counter Argument Strategies
  54. 7.08: No Absolute Certainties
  55. 7.09: Arguing from the Con-Side
  56. 7.10: Using Toulmin To Develop Con Strategies
  57. 7.11: Creating A Counter Argument
  58. 7.12: Con side Case Alternatives
  59. 7.13: The Focus of This Chapter
  60. 08: Logical Reasoning
  61. 8.01: What is Correct Reasoning
  62. 8.02: Deductive Reasoning
  63. 8.03: Inductive Reasoning
  64. 8.3.01: Types of Arguments
  65. 8.04: Logical Fallacies
  66. 09: A Compendium of Persuasion Theories
  67. 9.01: Beliefs Attitudes and Behaviors
  68. 9.02: Strategy vs. Theory
  69. 9.03: Theories of Persuasion
  70. 9.04: Theory of Planned Behavior
  71. 9.4.01: Theory of Planned Behavior
  72. 9.4.02: Application of the Theory of Planned Behavior
  73. 9.05: Questions for Consideration and Works Cited
  74. 10: Critical-Cultural Approaches to Persuasion
  75. 10.01: Introduction and Objectives
  76. 10.02: The Critical-Cultural Approach
  77. 10.03: Ancient Eastern Rhetorical Tradition
  78. 10.04: Narrative Paradigm- Challenging the Rational Paradigm
  79. 10.05: The Feminist Approach- Invitational Rhetoric
  80. 10.06: Summary and Works Cited
  81. 11: Persuasion in Action
  82. 11.01: Persuasion in Advertising
  83. 11.02: Persuasion in Political Campaigns
  84. 12: Esoteric Appeals
  85. 12.01: Introduction
  86. 12.02: Color
  87. 12.03: Music and Sonic Persuasion
  88. 12.04: Olfactic Persuasion
  89. 12.05: Typography
  90. 12.06: Conclusion and Works Cited
  91. 13: Visual Persuasion
  92. 13.01: Introduction to Visual Persuasion
  93. 13.02: Indexicality
  94. 13.03: Iconicity
  95. 13.04: Syntactic Indeterminacy
  96. 13.05: Framing Images- More Than Decoration
  97. 13.06: Visual Hierarchy
  98. 13.07: Works Cited
  99. 14: Appendix A- Persuasive Speechmaking- Pitching Your Idea and Making it Stick
  100. 15: Appendix B- Persuasive Research and Writting
  101. 15.01: How to Evaluate Information and Judge Credibility
  102. 15.1.01: The Principles of Charity and Fidelity
  103. 15.1.02: When Should You Accept Unusual Statements
  104. 15.1.03: Assessing a Source's Credibility
  105. 15.1.04: Seeking a Second Opinion
  106. 15.1.05: Trust Me I Know It on Good Authority
  107. 15.1.06: Suspending Belief
  108. 15.1.07: Getting Solid Information about Whom to Vote For
  109. 15.1.08: Fake News and Misinformation
  110. 15.1.09: Review of Major Points
  111. 15.1.10: Glossary
  112. 15.1.11: Exercises
  113. 15.02: Writing to Convince Others
  114. 15.2.01: Writing with Precision and to Your Audience
  115. 15.2.1.01: The Introduction
  116. 15.2.1.02: The Middle
  117. 15.2.1.03: The Ending
  118. 15.2.1.04: Digressions
  119. 15.2.02: Improving Your Writing Style
  120. 15.2.03: Proving Your Conclusion
  121. 15.2.04: Creating Counterarguments
  122. 15.2.05: Review of Major Points
  123. 15.2.06: Glossary
  124. 15.2.07: Exercises