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Persuasive Communication

External

Persuasive Communication

Social Sciences
Author
Talita Pruett
Publisher
Bakersfield College
Source
LibreTexts
License
CC BY-NC-SA
Language
EN
Category
Basic Sciences
Read online Download PDF (open licence)
Contents· 50 sections
  1. 01: Unpacking Persuasion and Ethics
  2. 1.01: Understanding Persuasion
  3. 1.02: Ethical Persuasion
  4. 02: Classical Rhetoric
  5. 2.01: A Brief History of Communication Studies
  6. 2.02: Rhetorical Appeals
  7. 2.03: Five Canons of Rhetoric
  8. 03: Persuasive Speaking
  9. 3.01: Types of Persuasive Speeches
  10. 3.02: Crafting Arguments- Understanding the Toulmin Model
  11. 3.03: Using Support to Strengthen Your Persuasive Speech
  12. 3.04: Organizing Persuasive Speeches
  13. 04: Audience Dynamics
  14. 4.01: Understanding Your Audience's Stance
  15. 4.02: Types of Audience Analysis
  16. 4.03: Conducting and Utilizing Audience Analysis
  17. 05: Motivational Appeals
  18. 5.01: Understanding Motivational Appeals
  19. 5.02: Emotional Appeals
  20. 06: Theories of Persuasion
  21. 6.01: Understanding Theoretical Frameworks
  22. 6.02: Persuasion Theories
  23. 07: Nondiscursive Persuasion
  24. 7.01: Persuasion Beyond Words
  25. 7.02: Leveraging Visual Persuasion- Gestalt Principles
  26. 08: Persuasive Language
  27. 8.01: Oral versus Written Language
  28. 8.02: Using Language Effectively
  29. 8.03: Six Elements of Language
  30. 09: The Importance of Listening
  31. 9.01: Listening vs. Hearing
  32. 9.02: Listening Styles
  33. 9.03: Why Listening Is Difficult
  34. 9.04: Stages of Listening
  35. 9.05: Listening Critically
  36. 10: Speaking Confidently
  37. 10.01: What Is Communication Apprehension
  38. 10.02: All Anxiety Is Not the Same- Sources of Communication Apprehension
  39. 10.03: Reducing Communication Apprehension
  40. 10.04: Coping with the Unexpected
  41. 11: Delivering the Speech
  42. 11.01: Four Methods of Delivery
  43. 11.02: Speaking Contexts That Affect Delivery
  44. 11.03: Using Notes Effectively
  45. 11.04: Practicing for Successful Speech Delivery
  46. 12: Presentation Aids- Design and Usage
  47. 12.01: Functions of Presentation Aids
  48. 12.02: Types of Presentation Aids
  49. 12.03: Media to Use for Presentation Aids
  50. 12.04: Tips for Preparing Presentation Aids