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Persuasion Theory in Action
This textbook is an open educational resource for undergraduate persuasion courses.
- Author
- Amber K. Worthington
- Publisher
- University of Alaska Anchorage
- Source
- LibreTexts
- License
- CC BY-NC
- Language
- EN
- Category
- Basic Sciences
Contents· 18 sections
- 01: Introduction to Persuasion
- 1.01: What is Persuasion
- 1.02: Theoretical Frameworks for Persuasion
- 1.03: Persuasion Research Articles
- 02: Theory of Planned Behavior
- 2.01: Theory of Planned Behavior
- 2.02: Application of the Theory of Planned Behavior
- 03: Technology Acceptance Model
- 3.01: Technology Acceptance Model
- 3.02: Application of the Technology Acceptance Model
- 04: Transtheoretical Model
- 4.01: Transtheoretical Model
- 4.02: Application of the Transtheoretical Model
- 05: Emotional Appeals
- 5.01: Fear Appeals- The Extended Parallel Process Model
- 5.02: Applications of the Extended Parallel Process Model
- 5.03: Hope Appeals- Persuasive Hope Theory
- 5.04: Applications of Persuasive Hope Theory