External

Management Communication: Strategic Insights and Practical Skills for Modern Business Communication Leaders

This comprehensive resource covers the full spectrum of business communication: personal branding and employment communication, communicating with generative AI, navigating the writing process, developing information and data literacy skills, professionally formatting documents and presentation media, giving and receiving feedback, delivering difficult messages, communicating collaboratively, and delivering world-class business presentations. Focusing on practical application to real-world scenarios, the content prepares future business leaders to clearly, concisely, concretely, and confidently communicate with diverse audiences. This textbook is an indispensable guide for those seeking to master the art of business communication. For any questions or suggestions, please contact BYUMCOM@byu.edu

Author

Elizabeth Dixon; Lisa Thomas

Publisher

The Marriott School at Brigham Young University

Year

2025

Source

Open Textbook Library

License

CC BY

Language

EN

Category

Business Administration