External

Electronic Commerce - The Strategic Perspective

This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

Author

Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

Publisher

LibreTexts

Source

LibreTexts

License

CC BY

Language

EN

Category

Business Administration