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Introduction to Marketing – MKTG 3433

This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Author

Rebecca Miles; WCOB Marketing Faculty

Publisher

University of Arkansas

Year

2022

Source

Open Textbook Library

License

CC BY

Language

EN

Category

Marketing