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PRJ 2000: Public Relations and Journalism
The development of the internet has changed the professions of journalism and public relations dramatically. And yet, the fundamentals of newswriting remain the same. This book is written primarily for second year college students. Second year students often are undecided between journalism and public relations. The truth is, students need to be prepared to perform well in either field. This book meets that need.
- Author
- Joel Whitaker
- Publisher
- Prince George's Community College
- Source
- LibreTexts
- License
- CC BY-NC-SA
- Language
- EN
- Category
- Business Administration
Contents· 41 sections
- 01: Why This Book
- 1.01: Why This Book
- 1.02: What is News
- 1.03: Journalistic Writing Is Different
- 02: The Basics
- 2.01: The Basics- Lead Paragraphs Inverted Pyramids Five Ws
- 2.02: AP Style
- 2.03: Basic Editing Rules
- 2.04: Practical Exercise Being Concise
- 2.05: Practical Exercises
- 03: Feature Writing
- 3.01: Feature Writing
- 3.02: Practical Exercises
- 04: Public Affairs Writing
- 4.01: Introduction to Public Affairs Writing
- 4.02: The Difference Between a News Story and a Press Release
- 4.03: Practical Exercises
- 05: Setting Strategy
- 5.01: Setting Strategy
- 5.02: Developing a Public Relations Strategy
- 06: Sports Information Director
- 6.01: Sports Information Director
- 6.02: Practical Exercises Sports Information Director
- 07: Corporate Communications
- 7.01: Corporate Communications
- 7.02: Media Relations
- 7.03: Internal Communication
- 7.04: Social Media
- 7.05: Investor Relations
- 08: Video News Releases
- 8.01: Video News Releases
- 09: Owned Media
- 9.01: Writing for Owned Media
- 9.02: Blogging
- 10: Social Media
- 10.01: Social Media
- 11: Video in Public Relations
- 11.01: Video in Public Relations
- 12: Creating a Writing Portfolio
- 12.01: Creating a Writing Portfolio
- 12.02: Job Opportunities