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Digital Marketing Strategy

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

Author

Pierre-Yann Dolbec

Publisher

Concordia University Open Textbooks

Year

2021

Source

Open Textbook Library

License

CC BY-NC-SA

Language

EN

Category

Marketing