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Introducing Marketing

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Author

John Burnett

Publisher

BCcampus

Year

2011

Source

Open Textbook Library

License

CC BY

Language

EN

Category

Marketing