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Introduction to Communication and Media Studies

Introduction to Communication and Media Studies is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.

Author

J.J. Sylvia IV

Publisher

ROTEL

Year

2024

Source

Open Textbook Library

License

CC BY-NC-SA

Language

EN

Category

Soft Skills