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Developing New Products and Services
G. Lawrence Sanders · Saylor Foundation · 2012
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
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Launch! Advertising and Promotion in Real Time
Michael Solomon; Lisa Cornell; Amit Nizan · Saylor Foundation · 2009
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech
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Principles of Data Science
Dr. Shaun V. Ault; Dr. Soohyun Nam Liao; Larry Musolino; Wisam Bukaita · OpenStax, Rice University
Principles of Data Science is intended to support one- or two-semester courses in data science. It is appropriate for data science majors and minors as well as students concentrating in business, finance, health care, engineering, the sciences, and a number of other fields where data science has become critically important. The authors have included a diverse mix of scenarios, examples, and data types for analysis and discussion purposes. These include both fictional contexts and real-world sources, such as the Federal Reserve Economic Database and Nasdaq. Data sets focus on a range of topics: business, science, social sciences. Applications include healthcare, physical sciences, demographics, policy, and finance. Data ethics and the emergence of artificial intelligence are covered deeply – both in their own chapters and as consistent threads throughout the course material. The authors and contributors have developed rich in-chapter example problems and extensive practice exercises that encourage students to apply concepts in a variety of situations. Technical illustrations and Python code support and supplement the principles and theory. The text also includes direct links to downloadable data sets and Python code, as well as guidance on how to use them.
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Introduction to Intellectual Property
David Kline; David Kappos; Kerry L. Bundy; Randall E. Kahnke · OpenStax, Rice University
Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminaries involved with this project represent the forefront of knowledge and experience, and the material offers considerable examples and scenarios, as well as exercises and references. Introduction to Intellectual Property was originally developed by the Michelson 20MM Foundation, released under the title The Intangible Advantage. Presented by Gary K. Michelson, M.D.
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Introduction to Computer Science
Dr. Jean-Claude Franchitti; Amal Alhosban; Mark Buckler; Joanna Gilberti · OpenStax, Rice University
Introduction to Computer Science provides a comprehensive foundation in core computer science concepts and principles, aligning with the scope and sequence of most introductory computer science courses. The offering serves as an engaging entry point for students pursuing diverse fields of study and employment, including computer science, business, engineering, data science, social sciences, and related disciplines. By addressing a broad learner audience—ranging from computer science majors to non-majors—the book offers a thorough introduction to computational thinking and its applications across multiple domains. Introduction to Computer Science is designed to be both interactive and practical, focusing on real-world applications that showcase how core computer science concepts can be used to solve complex problems. Students will explore foundational concepts, such as algorithms, data structures, computer systems organization, and software development, using an array of engaging, hands-on activities. Introduction to Computer Science also includes advanced topics such as machine learning, cybersecurity, and cloud computing, ensuring students have a solid foundation for continued study and future professional success. The offering integrates meaningful learning experiences through chapter-based scenarios, problem-solving exercises, embedded coding activities, and project-based assessments that encourage students to apply what they learn in authentic contexts. The material also includes an array of industry insights and explorations of emerging technology trends in order to provide a holistic approach to learning that extends beyond theory.
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Additive Manufacturing Essentials
John E. Barnes; Timothy E. Simpson, Ph.D.; Kirk Rogers, Ph.D.; Laura Ely · OpenStax, Rice University
Additive Manufacturing Essentials is an introduction to the core principles, technologies, and methods in the field of additive manufacturing. Rooted in industry practice and innovation, the material presents examples and approaches from an array of companies, equipment producers, and software developers. The book is designed to support readers from an array of fields and areas of study, including engineering, science, management, operations, entrepreneurship, and education. With a focus on understanding and selecting the best AM methods for diverse processes and organizations, Additive Manufacturing Essentials provides a working knowledge of the concepts and key applications of this critically important domain.
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Laboratory Manual: Operational Amplifiers and Linear Integrated Circuits
James M. Fiore · Mohawk Valley Community College
LibreTexts
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Microwave and RF Design IV: Modules
Michael Steer · North Carolina State University
LibreTexts
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Telecommunications
Chris C.J. Lee · Fontys University of Applied Sciences
LibreTexts
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Genetics, Agriculture, and Biotechnology
Walter Suza and Donald Lee · University of Iowa
Có trong mục lục: 1.12: Genetic Engineering
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General Physics I: Classical Mechanics
David and G. Simpson and Larry L. Simpson · Prince George's Community College
Có trong mục lục: 66.10: British Engineering Units
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CS 113 Programming in Java
Milan Samplewala · Los Angeles Mission College
LibreTexts
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Web Animation
Patrick McClanahan · San Joaquin Delta College
LibreTexts
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MAT 2410: Calculus (Open Stax)
Jaison Novick · Prince George's Community College
This texts address a three-semester sequence of university-level calculus for a variety of majors including, but not exclusive to, science, engineering, and mathematics. It provides an introduction to single variable calculus; study of limits, continuity, differentiation and its applications, definite and indefinite integrals and the Fundamental Theorem of Calculus.
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ENVS C100: Environmental Science
Tanya Hoerer · Coastline College
Có trong mục lục: 2.5.12.08: Genetic Engineering · 5.3.03: Selective Breeding and Genetic Engineering
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INT 2080: The Missing Link - An Introduction to Web Development (Mendez)
Kunle Elebute · Prince George's Community College
LibreTexts
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Coastal Dynamics
Judith Bosboom & Marcel J.F. Stive · Delft University of Technology
Có trong mục lục: 1.2.01: What is coastal engineering · 1.04: Examples of engineering applications · 7.2.3: Engineering applications
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Calculus - Early Transcendentals
LibreTexts · LibreTexts
Có trong mục lục: 8.03: Applications to Physics and Engineering
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Living With Earthquakes in The Pacific Northwest
Robert S. Yeats · Oregon State University
Có trong mục lục: 7.3.06: Engineering Against Ground Displacement
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Microwave and RF Design V: Amplifiers and Oscillators
Michael Steer · North Carolina State University
LibreTexts