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Contract Doctrine, Theory & Practice
J.H. Verkerke · CALI's eLangdell® Press · 2012
This is Volume 2 in a three volume series written for Contracts Law. Its orginal title was "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but emphatically not “legalese”), to formulate and evaluate legal arguments, to become comfortable with the distinctive style of legal analysis. We could teach these skills using almost any legal topic. But we begin the first-year curriculum with subjects that pervade the entire field of law. Contract principles have a long history and they form a significant part of the way that lawyers think about many legal problems. As you will discover when you study insurance law, employment law, family law, and dozens of other practice areas, your knowledge of contract doctrine and theory will be invaluable.
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Strategic Management
Kennedy Reed · Virginia Tech Publishing · 2020
STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful. An older version of Mastering Strategic Management (2015) by University of Minnesota Libraries Publishing can be found here: https://open.lib.umn.edu/strategicmanagement/
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Launch! Advertising and Promotion in Real Time
Michael Solomon; Lisa Cornell; Amit Nizan · Saylor Foundation · 2009
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look ”behind the curtain“ — even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech
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Intermediate Financial Accounting
Glenn Arnold; Suzanne Kyle · Lyryx · 2017
This new text by G. Arnold and S. Kyle, developed in collaboration by Athabasca University and Lyryx, is intended for the second of two in Intermediate Financial Accounting courses. It presumes that students have already completed the Introductory Financial Accounting, and the first Intermediate Financing Accounting course. The text reflects both current International Financial Reporting Standards (IFRS) and ASPE. This text covers all topics essential to a second level Intermediate Accounting course: current, long-term and complex liabilities, income taxes, pensions, leases, shareholders' equity, earnings per share, statement of cash flows including the direct approach, effects of changes and errors, and disclosures and analysis. Topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here.
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Principles of Microeconomics 3e
David Shapiro; Daniel MacDonald; Steven A. Greenlaw; Eric Dodge · OpenStax, Rice University
Principles of Microeconomics 3e covers the scope and sequence of most one semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world applications. The third edition has been carefully and thoroughly updated to reflect recent developments, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. A fuller list of changes made in Principles of Microeconomics 3e are described in the preface and the transition guide to help instructors transition to the third edition. The second edition of Principles of Microeconomics by OpenStax is available in web view here. OpenStax is retiring Principles of Microeconomics and Principles of Macroeconomics for AP 2e textbooks because they are outdated. We recommend that Advanced Placement instructors and students use the college-level textbooks.
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Principles of Marketing
Dr. Maria Gomez Albrecht; Dr. Mark Green; Linda Hoffman; Jacqueline Babb · OpenStax, Rice University
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
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Principles of Macroeconomics 3e
David Shapiro; Daniel MacDonald; Steven A. Greenlaw; Eric Dodge · OpenStax, Rice University
Principles of Macroeconomics 3e covers the scope and sequence of most one semester introductory macroeconomics courses. The third edition takes a balanced approach to the theory and application of macroeconomics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. Brief references and deeply explored socio-political examples have also been updated to showcase the critical – and sometimes unnoticed – ties between economic developments and topics relevant to students. A fuller list of changes made in Principles of Macroeconomics 3e are described in the preface and the transition guide to help instructors transition to the third edition. The second edition of Principles of Macroeconomics by OpenStax is available in web view here. OpenStax is retiring Principles of Microeconomics and Principles of Macroeconomics for AP 2e textbooks because they are outdated. We recommend that Advanced Placement instructors and students use the college-level textbooks.
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Principles of Economics 3e
Steven A. Greenlaw; David Shapiro; Daniel MacDonald; Eric Dodge · OpenStax, Rice University
Principles of Economics 3e covers the scope and sequence of most introductory economics courses. The third edition takes a balanced approach to the theory and application of economics concepts. The text uses conversational language and ample illustrations to explore economic theories, and provides a wide array of examples using both fictional and real-world scenarios. The third edition has been carefully and thoroughly updated to reflect current data and understanding, as well as to provide a deeper background in diverse contributors and their impacts on economic thought and analysis. For example, the third edition highlights the research and views of a broader group of economists. Brief references and deeply explored socio-political examples have been updated to showcase the critical – and sometimes unnoticed – ties between economic developments and topics relevant to students. A fuller list of changes made in Principles of Economics 3e are described in the preface and the transition guide to help instructors transition to the third edition. The second edition of Principles of Economics by OpenStax is available in web view here. OpenStax is retiring Principles of Microeconomics and Principles of Macroeconomics for AP 2e textbooks because they are outdated. We recommend that Advanced Placement instructors and students use the college-level textbooks.
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Principles of Data Science
Dr. Shaun V. Ault; Dr. Soohyun Nam Liao; Larry Musolino; Wisam Bukaita · OpenStax, Rice University
Principles of Data Science is intended to support one- or two-semester courses in data science. It is appropriate for data science majors and minors as well as students concentrating in business, finance, health care, engineering, the sciences, and a number of other fields where data science has become critically important. The authors have included a diverse mix of scenarios, examples, and data types for analysis and discussion purposes. These include both fictional contexts and real-world sources, such as the Federal Reserve Economic Database and Nasdaq. Data sets focus on a range of topics: business, science, social sciences. Applications include healthcare, physical sciences, demographics, policy, and finance. Data ethics and the emergence of artificial intelligence are covered deeply – both in their own chapters and as consistent threads throughout the course material. The authors and contributors have developed rich in-chapter example problems and extensive practice exercises that encourage students to apply concepts in a variety of situations. Technical illustrations and Python code support and supplement the principles and theory. The text also includes direct links to downloadable data sets and Python code, as well as guidance on how to use them.
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College Success
Amy Baldwin; Lisa August; James Bennett; Sabrina Mathues · OpenStax, Rice University
OpenStax College Success is a comprehensive and contemporary resource that serves First Year Experience, Student Success, and College Transition courses. Developed with the support of hundreds of faculty and coordinators, the book addresses the evolving challenges and opportunities of today’s diverse students. Engagement, self-analysis, personal responsibility, and student support are reflected throughout the material. College Success also includes an array of student surveys and opinion polls, and OpenStax will regularly provide the results to adopting faculty. Based on OpenStax’s open (CC BY-NC-SA) license and its wide array of formats, faculty may remix and reuse these elements according to their approach. OpenStax textbooks are always free online, and as a PDF. Robust instructor ancillaries will include lecture slides, an instructor resource manual, a test bank, and other resources.
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Wellbeing, Freedom and Social Justice: The Capability Approach Re-Examined (Robeyns)
Ingrid Robeyns · Utrecht University
Có trong mục lục: 2.04: The many modes of capability analysis
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Composing Ourselves and our World
Elizabeth Burrows, Angela Fowler, Heath Fowler, and Amy Locklear · Auburn University at Montgomery
Có trong mục lục: 10: Analysis and Evaluation · 10.01: The Analysis and Evaluation Assignment
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International Advances in Writing Research - Cultures, Places, Measures
Bazerman et al. · LibreTexts
Có trong mục lục: 3.05: Prominent Feature Analysis- Linking Assessment and Instruction · 6.05: Towards an Integrative Unit of Analysis- Regulation Episodes in Expert Research Article Writing
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Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
Có trong mục lục: 1.03: Actionable SWOT Analysis vs. General Observations · 1.04: Synthesizing Environmental Data into a Situation Analysis Report
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CHM 1020: General Chemistry II
William Miller · Prince George's Community College
Có trong mục lục: 4.07: Qualitative Chemical Analysis
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Principles of Management
Mabel Gehrett and Jamie Hammond · Western Technical College
Có trong mục lục: 4.06: WATCH - SWOT Analysis · 05: Module 5 - Strategic Analysis · 5.02: Strategic Analysis - Understanding a Firms Competitive Environment
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Business Statistics
OpenStax · LibreTexts
Có trong mục lục: 13.07: How to Use Microsoft Excel for Regression Analysis
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Dynamic Systems and Control
Mohammed Dahleh, Munther A. Dahleh, and George Verghese · Massachusetts Institute of Technology
Có trong mục lục: 20.07: Stability Robustness Analysis · 24.03: Discrete-Time Analysis · 24.04: Continuous Time Analysis
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Rhetoric and Composition
Becky Rudd · Citrus College
Có trong mục lục: 5.06: Rhetorical Analysis · 7.06: Rhetorical Analysis
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MSU: CHMY311 Fundamental Analytical Chemistry
Jane Klassen · Montana State University
Có trong mục lục: 3.01: Analysis Determination and Measurement · 4.05: Statistical Analysis of Data · 06: Obtaining and Preparing Samples for Analysis