Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
Nguồn ngoài
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
Có trong mục lục: 01: The Marketing Environment · 1.01: Foundations of Value-Exchange and Marketing Mindsets · 5.04: Designing the Integrated Marketing Communications (IMC) Plan
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Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
Có trong mục lục: 01: What is Marketing · 1.01: Defining Marketing · 1.02: Who Does Marketing
Nguồn ngoài
eMarketing - The Essential Guide to Marketing in a Digital World
Rob Stokes · Red and Yellow Creative School of Business
Có trong mục lục: 1.03: What is marketing · 1.04: What is digital marketing · 1.05: Understanding marketing strategy
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Principles of Marketing
Lumen Learning · LibreTexts
Có trong mục lục: 01: What Is Marketing · 1.01: Self Check- The Marketing Concept · 1.02: Reading- Marketing and Customer Relationships
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Marketing for Entrepreneurs
Kathrina Miranda · Chabot College
Có trong mục lục: 01: Entrepreneurial Marketing and Sales · 1.01: Prelude to Entrepreneurial Marketing and Sales · 1.02: Entrepreneurial Marketing and the Marketing Mix
Nguồn ngoài
An Interactive Text for Food and Agricultural Marketing
Michael R. Thomsen · University of Arkansas
An Interactive Text for Food and Agricultural Marketing is intended to be the primary textbook for a University of Arkansas course on this subject. The course it taught at a junior level but is foundational in that it is a required course for all majors in Agricultural Business. The text assumes an understanding of college algebra and microeconomic principles that would be covered in a typical college-level introductory economic principles course.
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MKTG 235, Digital Media Marketing
Megan MacIntire · HACC
LibreTexts
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Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
Có trong mục lục: 01: Marketing and Customer Value · 1.02: Marketing and the Marketing Process · 1.03: The Marketing Mix and the 4Ps of Marketing
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MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
Có trong mục lục: 01: Marketing- An Overview · 01: Overview of Marketing · 1.01: Self Check- The Marketing Concept
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Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
This text covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
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Core Principles of International Marketing
Babu John-Mariadoss · Texas Tech University
Có trong mục lục: 01: Introduction to International Marketing · 1.01: Introduction to International Marketing Summary · 1.02: Defining Marketing
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Segmentation and Target Marketing Remix (Arthur)
LibreTexts
Có trong mục lục: 1.03: Factors Shaping the Global Marketing Environment · 4.01: Importance of Marketing Information · 4.02: Marketing Research Techniques
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Bus 230: International Marketing
Janet Laurin · Cañada College
Có trong mục lục: 01: Introduction to International Marketing · 1.01: Introduction to International Marketing Summary · 1.02: Defining Marketing
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ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
Có trong mục lục: 1.01: Defining Marketing · 1.02: Who Does Marketing · 1.03: Marketing and Customer Relationships
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Digital Marketing Strategy
Pierre-Yann Dolbec · Concordia University
Có trong mục lục: 1.01: Introduction to Digital Marketing · 1.03: Planning for a Digital Marketing Campaign
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Introducing Marketing
John Burnett · LibreTexts
Có trong mục lục: 01: Introducing Marketing · 1.04: Defining Marketing · 1.05: Characteristics of a marketing organization
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Sports Marketing
Jessica Richards · Western Sydney University
Có trong mục lục: 1.01: The unique nature of sport marketing · 1.03: Selling an experience- marketing intangible objects · 1.04: The marketing plan
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Intro to Social Media
Cheryl Lawson · Oklahoma State University
Có trong mục lục: 01: Marketing Principles · 1.01: Marketing in the Age of COVID-19 · 1.02: How Many P's are in Marketing Now
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Launch! Advertising and Promotion in Real Time
LibreTexts · LibreTexts
Có trong mục lục: 02: A User's Manual- Advertising Promotion and Marketing Essentials · 2.03: The Four Cornerstones of Marketing- The Four Ps · 9.02: Integrated Marketing Communications - United We Stand
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Introduction to Social Media
Gabrielle Brixey · Coalinga College
Có trong mục lục: 06: Social Media and Mobile Marketing · 6.03: Digital Age Marketing · 6.04: Advantages of Online Direct Marketing