Nguồn ngoài

Bus 230: International Marketing

Business

Tác giả: Janet Laurin
Nhà xuất bản: Cañada College
Nguồn: LibreTexts
Ngôn ngữ: EN
Danh mục: Marketing

Đọc trực tuyến Tải PDF (nguồn mở)

Mục lục· 140 mục

01: Introduction to International Marketing
1.01: Introduction to International Marketing Summary
1.02: Defining Marketing
1.03: Defining International Marketing
1.04: The Motivation for International Marketing
1.05: Stages in International Marketing
1.06: Why International Marketing Matters
1.07: Challenges of Global Marketing
1.08: What is Globalization
1.09: The Globalization Debate
1.10: Standardization and Customization
02: International Business and Trade
2.01: International Business and Trade Summary
2.02: International Trade
2.03: International Economic Cooperation among Nations
2.04: Understanding Tariffs
2.05: Regional Economic Integration
2.06: The United Nations and the Impact on Trade
2.07: Trade Controversies
2.08: Foreign Direct Investment
03: Ethics in Business
3.01: Introduction
3.02: Being a Professional of Integrity
3.03: Ethics and Profitability
3.04: Multiple versus Single Ethical Standards
3.05: Summary
04: Social and Cultural Environment
4.01: Social and Cultural Environment Summary
4.02: Factors Shaping the Global Marketing Environment
4.03: The Social and Cultural Environment
4.04: Importance of Culture on Markets
4.05: What is Culture
4.06: Describing Culture
4.07: Marketing Across Cultures
05: The Economic and Political Environment
5.01: The Economic and Political Environment Summary
5.02: The Economic Environment
5.03: The Political Environment
5.04: Political Risk
5.05: Legal Risk
06: Economic Development in the World
6.01: Chapter 5- Economic Development in the World
6.02: World Economies
6.03: Classifying World Economies
6.04: Understanding the Developed World
6.05: The Developing World
6.06: Emerging Markets
07: Global Market Planning
7.01: Global Market Planning Summary
7.02: Measuring Market Attractiveness
7.03: Global Market Opportunity Assessment PESTEL Analysis
7.04: Global Market Opportunity Assessment CAGE Analysis
7.05: Global Market Opportunity Assessment Scenario Planning and Analysis
7.06: Selecting the Countries to Enter
7.07: Global Market Segmentation
7.08: Using Demographics to Guide Global Marketing Strategy
7.09: Target Market Selection
7.10: Global Positioning
7.11: Basics of Positioning
08: Global Market Entry Modes
8.01: Global Market Entry Modes Summary
8.02: International Entry Modes
8.03: 7.02-Exporting
8.04: Licensing
8.05: Franchising
8.06: Contract Manufacturing
8.07: Joint Ventures
09: Global Products
9.01: Global Products Summary
9.02: Global Product Development
9.03: Global Products and Services
9.04: Product Adaptation Decisions
9.05: Global Innovation
9.06: Global Innovation at the BOP
10: Global Branding
10.01: Global Branding Summary
10.02: Formulating a Global Brand Strategy
10.03: Global Branding
10.04: Global Brand Structures
10.05: Determinants of Global Brand Structure
10.06: Managing Key Strategic Brands
11: Global Channels and Supply Chains
11.01: Global Channels and Supply Chains Summary
11.02: Basics of Distribution Channels
11.03: Global Supply Chains
11.04: Global Sourcing and Distribution
11.05: Organizing The Channel
12: Global Promotions
12.01: Global Promotions Summary
12.02: Changes in Promotion
12.03: Global Communication Platform
12.04: Global Communication Strategies
13: Global Pricing
13.01: Global Pricing Summary
13.02: Basics of Pricing
13.03: Introduction to Global Pricing
13.04: Global Pricing Approaches
13.05: Currency Fluctuations and Global Pricing
13.06: Tariffs and Global Pricing
13.07: Quotas and Dumping
14: Research and APA Documentation Style
15: The International Marketing Plan
15.01: Marketing Plan Basics
15.02: Writing the International Marketing Plan
16: Appendix- Global Marketing Research
16.01: Why Research
16.1.01: Introduction
16.1.02: Academic Research Writing- What Is It
16.1.03: The Process of Research Writing- A Guide to Understanding this Book
16.02: Thinking Critically About Research
16.2.01: What is Research and Why Should I Use It
16.2.02: Whats Different about Academic Research
16.2.03: Primary Research Versus Secondary Research
16.2.04: Scholarly versus Non-Scholarly Sources
16.2.05: Sources that are Both Scholarly and Non-Scholarly
16.2.06: The Internet- The Researchers Challenge
16.2.07: Evaluating the Quality and Credibility of Your Research
16.03: Understanding and Using the Library and the Internet for Research
16.3.01: Defining The Library and The Internet- An Introduction
16.3.02: Researching in the Library
16.3.03: Accessing an Article
16.3.04: Some Final Tips
16.3.05: Researching on the Internet
16.3.06: A Word about Netiquette
16.3.07: The World Wide Web
16.3.08: Web Directories
16.04: Quoting Paraphrasing and Avoiding Plagiarism
16.4.01: How to Summarize- An Overview
16.4.02: How to Quote and Paraphrase- An Overview
16.4.03: When to Quote When to Paraphrase
16.4.04: How to Avoid Plagiarism in the Research Process
16.4.05: Plagiarism and the Internet
16.05: Marketing Research - an aid to decision making
16.5.01: Learning Objective
16.5.02: The nature and importance of marketing research
16.5.03: What needs researching in marketing
16.5.04: Procedures and Technique in Marketing Research
16.5.05: Conducting Research
16.5.06: Processing the Data
16.5.07: The Value of marketing research