Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
Nguồn ngoài
Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
Có trong mục lục: 5.04: Designing the Integrated Marketing Communications (IMC) Plan
Nguồn ngoài
Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
Có trong mục lục: 11: Integrated Marketing Communications and the Changing Media Landscape · 11.01: Integrated Marketing Communications (IMC) · 11.02: The Promotion (Communication) Mix
Nguồn ngoài
Principles of Marketing
Lumen Learning · LibreTexts
Có trong mục lục: 13: Promotion- Integrated Marketing Communication (IMC) · 13.02: Video- Prioritizing Marketing Communications · 13.04: Outcome- Marketing Communication Methods
Nguồn ngoài
Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
Có trong mục lục: 12: Integrated Marketing Communications · 12.03: The Communication Process · 12.04: Integrated Marketing Communications
Nguồn ngoài
MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
Có trong mục lục: 16.02: Video- Prioritizing Marketing Communications · 16.04: Outcome- Marketing Communication Methods · 16.11: Why It Matters- Promotion- Integrated Marketing Communication (IMC)
Nguồn ngoài
Launch! Advertising and Promotion in Real Time
LibreTexts · LibreTexts
Có trong mục lục: 04: Consumers and the Communications Process- SSK Gets to Know Its Consumers · 4.03: Is the Medium the Message Components of Communications · 09: Choose Your Communication Weapons - SSK Decides Upon a Creative Strategy and Media Tactics
Nguồn ngoài
BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
Có trong mục lục: 04: Consumers and the Communications Process- SSK Gets to Know Its Consumers · 4.03: Is the Medium the Message Components of Communications · 09: Choose Your Communication Arsenal - SSK Decides Upon a Creative Strategy and Media Tactics
Nguồn ngoài
Core Principles of International Marketing
Babu John-Mariadoss · Texas Tech University
Có trong mục lục: 11.03: Global Communication Platform · 11.04: Global Communication Strategies
Nguồn ngoài
Segmentation and Target Marketing Remix (Arthur)
LibreTexts
Có trong mục lục: 3.04: Is the Medium the Message Components of Communications
Nguồn ngoài
Bus 230: International Marketing
Janet Laurin · Cañada College
Có trong mục lục: 12.03: Global Communication Platform · 12.04: Global Communication Strategies
Nguồn ngoài
Retail Management
Lumen Learning · LibreTexts
Có trong mục lục: 14: Integrated Marketing Communications and Promotions · 14.01: Introduction to the Integrated Marketing Communications Mix · 14.08: Putting It Together- Integrated Marketing Communications and Promotions
Nguồn ngoài
Introduction to Social Media
Gabrielle Brixey · Coalinga College
Có trong mục lục: 4.03: Communication and Outreach
Nguồn ngoài
ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
Có trong mục lục: 5.01: Integrated Marketing Communication (IMC) Definition · 5.03: Marketing Communication Methods · 5.06: Measuring Marketing Communication Effectiveness
Nguồn ngoài
Introducing Marketing
John Burnett · LibreTexts
Có trong mục lục: 8.02: The objective of marketing communication
Nguồn ngoài
The Power of Selling
LibreTexts · LibreTexts
Có trong mục lục: 05: The Power of Effective Communication · 5.01: Introduction to Effective Communication