Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
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Principles of Marketing
Dr. Maria Gomez Albrecht; Dr. Mark Green; Linda Hoffman; Jacqueline Babb · OpenStax, Rice University
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
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Entorno Empresarial y Gestión del Marketing: Perspectiva Teórica para el Desarrollo de Proyectos de Titulación
César Guerrero-Velástegui; Liliana González-Garcés · Editorial Grupo AEA · 2023
El entorno empresarial, la gestión del marketing y la forma de administrar empresas cambia de manera constante conforme el ambiente en el que se desenvuelve, razón por la cual es fundamental identificar una ruta de investigación que delinee el camino a seguir. Por esta razón es fundamental iniciar estos procesos desde la academia, pues un proyecto de grado es un aspecto crucial del desarrollo académico de los estudiantes que cursan estudios de pregrado o posgrado. Es una oportunidad para que los estudiantes demuestren su dominio de un tema en particular y muestren sus habilidades de investigación. En esta obra, discutiremos el propósito de un proyecto de grado, los pasos necesarios para desarrollar un proyecto exitoso y los desafíos comunes que enfrentan los estudiantes durante el proceso. Hay diferentes tipos de proyectos de grado, incluidos tesis, disertaciones, artículos académicos y proyectos finales; cuyos resultados y entregables esperados incluyen un informe escrito, una presentación oral y una defensa del proyecto, la finalidad es brindar acompañamiento en el proceso mediante la inclusión de elementos técnicos, dinámicos y rigurosos que permitan la generación de conocimiento emergente en el ámbito empresarial, incluyendo elementos reflexivos y prácticos que permitan aportar con rigurosidad académica y científica el desarrollo de trabajos de titulación y reformular la forma de trabajar y replicarlo en el ámbito laboral.
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eMarketing - The Essential Guide to Marketing in a Digital World
Rob Stokes · Red and Yellow Creative School of Business
Có trong mục lục: 17.03: Using social media to solve business challenges
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Principles of Marketing
Lumen Learning · LibreTexts
Có trong mục lục: 15.11: Reading- Business Presentations
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Marketing for Entrepreneurs
Kathrina Miranda · Chabot College
Có trong mục lục: 7.2.02: Using social media to solve business challenges
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MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
Có trong mục lục: 08: Business Buying Behavior · 8.01: The Characteristics of Business-to-Business (B2B) Markets · 11.11: Reading- Business Presentations
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BMT 2770: Advertising and Promotion
Milledge Mosby Jr. · Prince George's Community College
LibreTexts
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Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
Có trong mục lục: 02: Corporate Social Responsibility and Business Ethics · 13: Hybrid Business Forms
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Segmentation and Target Marketing Remix (Arthur)
LibreTexts
LibreTexts
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Bus 230: International Marketing
Janet Laurin · Cañada College
Có trong mục lục: 02: International Business and Trade · 2.01: International Business and Trade Summary · 03: Ethics in Business
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Retail Management
Lumen Learning · LibreTexts
Có trong mục lục: 1.11: Key Roles in a Retail Business · 8.15: Introduction to Organizational Patterns of a Retail Business · 8.18: Divisions of a Retail Business