Thư viện Trường Đại học Phú Xuân

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Media Innovation and Entrepreneurship

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Media Innovation and Entrepreneurship

Michelle Ferrier; Elizabeth Mays · Rebus Community · 2017

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

CC BYNew Media JournalismJournalism, Media Studies & Communications 0 lượt xem
Information Strategies for Communicators

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Information Strategies for Communicators

Kathleen Hansen; Nora Paul · University of Minnesota Libraries Publishing · 2015

Written by two nationally recognized experts in information strategy, Information Strategies for Communicators leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout. The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.

CC BYJournalism, Media Studies & Communications 0 lượt xem
Writing for Strategic Communication Industries

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Writing for Strategic Communication Industries

Jasmine Roberts · The Ohio State University

Có trong mục lục: 02: Media Writing - Conventions Culture and Style · 2.01: The role of media in American society · 2.02: Media Culture and Work Environment

CC BY-NCCommunicationSocial Sciences 0 lượt xem
Information Strategies for Communicators

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Information Strategies for Communicators

Kathleen A. Hansen and Nora Paul · University of Minnesota

Có trong mục lục: 2.04: News Messages · 4.03: Who's the Audience for News · 4.14: News

CC BY-NC-SACommunicationSocial Sciences 0 lượt xem
Media Innovation and Entrepreneurship (Ferrier and Mays)

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Media Innovation and Entrepreneurship (Ferrier and Mays)

Michelle Ferrier and Elizabeth Mays · LibreTexts

Có trong mục lục: 4.03: From the Field- Making Student Media Sustainable · 5.03: Exercise- Being a Media Nonprofit · 10.02: From the Field-Process Engineering Helped Build a Replicable Model for Two Startup News Sites

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PRJ 2000: Public Relations and Journalism

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PRJ 2000: Public Relations and Journalism

Joel Whitaker · Prince George's Community College

Có trong mục lục: 1.02: What is News · 4.02: The Difference Between a News Story and a Press Release · 7.02: Media Relations

CC BY-NC-SABusiness 0 lượt xem