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Introduction to Tourism and Hospitality in BC
Morgan Westcott; Wendy Anderson · BCcampus · 2021
This textbook is an introduction to the tourism and hospitality industry in British Columbia, and is written with a first year college and university audience in mind. It is a collaborative work with input from educators, industry leaders, employers, and past graduates of BC’s tourism and hospitality management programs. All chapters have been reviewed by experts in the field. Each chapter is organized thematically moving from a global, then national, and finally provincial context. Chapters contain "Spotlight On" boxes that highlight an organization, business, or other key component and "Take a Closer Look" features that encourage further reading on particular subjects. There are also interactive H5P activities throughout the book. And key terms, exercises and case studies can be found at the end of each chapter.
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The Fundamentals of Healthcare Administration: Navigating Challenges and Coordinating Care
Whitney Hamilton; Dorothy Howell; Melissa Jordan · University of North Georgia Press · 2021
This book is written for those interested in acquiring a thorough knowledge base relative to the intricacies of the organizational theories, customs, and insights significant to the management of health service organizations. It examines the foundational aspects of leadership and management as they relate to establishing and maintaining the principles and practices within healthcare organizations. The book opens with a discussion on the differences between health, healthcare, and health care while providing an overview of healthcare management and organizational trends. It culminates in discussions of leadership, management, motivation, organizational behavior, and management thinking. Additionally, it discusses topics of information technology, teamwork, health disparities, organizational culture, performance, and change.
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Critical Employment, Ethical, and Legal Scenarios in Human Resource Development
Claretha Hughes · University of Arkansas · 2020
This book provides mini-cases for HRD and other disciplines to use for engaging students in incident discussions. Exploring ways to solve problems and make decisions about situations that occur at work.
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Business Ethics and Social Responsibility
Caroline Burns; Grant Rozeboom; Sarah Vital · Saint Mary's College of California · 2024
Business Ethics and Social Responsibility introduces students to ethical decision-making and the role of social responsibility in contemporary organizational life. The text explores foundational concepts in ethical reasoning, organizational culture, stakeholder theory, corporate governance, and the intersections between business actions and environmental and social issues. Through real concepts such as conflicts of interest, corporate social responsibility, and fiduciary accountability, the book supports learners in understanding how ethical frameworks inform responsible practice in business contexts. Through applied concepts such as conflicts of interest, corporate social responsibility, and fiduciary accountability, and guided engagement with real-world cases the book supports learners in understanding how ethical frameworks inform responsible practice in business contexts.
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Digital Entrepreneurship: Impact on Business and Society
Mariusz Soltanifar; Mathew Hughes; Lutz Göcke · Springer · 2021
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.
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Introduction to Business
Lawrence Gitman; Carl McDaniel; Amit Shah; Monique Reece · OpenStax · 2026
Introduction to Business 2e provides a strong, multidimensional foundation in the concepts, skills, and real-world examples of contemporary business. Welcoming and relevant narratives support students as they engage in core themes such as decision making, ethics, customer satisfaction, entrepreneurship, global business, and managing technological and societal changes. The material includes hundreds of current business examples from a range of industries and geographic locations. Extensive illustrations, case studies, review materials, and assessments offer instructors and learners the tools needed to develop a deep, practical understanding. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for success in further studies and careers. The Second Edition was written with extensive input from faculty, industry experts, and students. Revisions focus on currency, emerging technologies, changing business practices, and evolving legal and ethical dynamics. The authors emphasize course-wide themes, including the impacts and implications of artificial intelligence, the changing nature of the workplace, and new approaches to team dynamics. A detailed transition guide is available in the instructor resources.
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Case Studies in Finance
Hoa Nguyen · Deakin University · 2024
This book contains three cases on Capital Structure Management and Cost of Capital.
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Becoming a Change Facilitator
Ana Rodriguez; Taylor Cavallo · University of Minnesota Libraries Publishing · 2026
This book is intended to be a practical guide to explore how to facilitate change within organizations adopting an Organization Development approach. It was developed for teaching undergraduate students who are still learning about organizations and their dynamics. It provides an introduction to Organization Development, focusing in the process to facilitate organizational change and in the values and skills connected with the Organization Development approach. Besides learning what is Organization Development and how it facilitates organizational change, content and activities in this book also aim to help students develop problem-solving skills, system-thinking, teamwork and the ability to communicate effectively and support change.
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Learning How to Use Microsoft Excel 365
Kaaren McGlynn · Open Oregon Educational Resources · 2025
This core Microsoft® Excel® text provides students with the skills needed to execute many personal and professional activities. It also prepares them to go on to more advanced skills using the Excel software. The text takes the approach of creating Excel worksheets that are accurate, tell a story, and can be helpful in making decisions. Personal decisions introduced include important purchases, such as homes and automobiles, savings for retirement, and personal budgets. Professional decisions include budgets for managing expenses, merchandise items to mark down or discontinue, and inventory management. Students are given clear, easy-to-follow instructions for each skill presented and are also provided with opportunities to learn additional skills related to the personal or professional objectives presented. For example, students learn the key terms with respect to home mortgages and understand the impact interest rates have on monthly mortgage payments. This text also places an emphasis on “what-if” scenarios, so students gain an appreciation for the computational power of the Excel application. In addition, students learn how Excel is used with Microsoft® Word® and Microsoft® PowerPoint® to accomplish a variety of personal and professional objectives.
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Introduction to Marketing – MKTG 3433
Rebecca Miles; WCOB Marketing Faculty · University of Arkansas · 2022
This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
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Leveraging Data Visualization to Communicate Effectively
Jennie Mitchell; Trent Deckard · PALNI · 2025
This textbook introduces students to the principles of effective data visualization and how to use visualization techniques to effectively communicate information and insights. Additionally, it shares presentation strategies to address communication gaps that could arise if the visualized data does not have the proper context and labeling. Students will learn how to select appropriate chart types and design effective visualizations that clearly convey data patterns and trends, to support data-driven decisions. The textbook also covers best practices for labeling, scaling, and annotating visualizations, as well as techniques for avoiding common pitfalls and biases in data visualization. Through hands-on exercises and projects, students will have the opportunity to practice creating a variety of visualizations using tools such as Excel, Power Business Intelligence (BI) and several problem-solving tools like Ishikawa, SWOT, PEST/LE, decision tree and more. Students will be able to process, analyze and visualize data to evaluate patterns and trends, and learn ways to communicate more effectively regardless of the setting or the type of audience.
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Navigating the 21st Century Business World
Dorottya Sallai; Alexander Pepper · LSE Press · 2025
Case studies have long been an integral part of business and management education. As artificial intelligence transforms teaching and learning, they are assuming even greater importance. Cases provide the opportunity to learn from real-life scenarios, equipping students with the analytical skills required to critically examine data, apply theory, and interpret complex situations in what is an increasingly noisy and uncertain world. Navigating the 21st Century Business World: Case Studies in Management is a fully open access collection of management cases, featuring examples from the health sector, media, oil and gas industries, fast fashion, financial services, and the public sector. Written by LSE academics and tested in the classroom, the case studies in this book challenge students to evaluate classic issues of management, such as corporate governance and leadership, and to address contemporary dilemmas, from considering a company’s responsibilities in the face of man-made climate change to how to create inclusive workforces. Each case details the core dilemmas raised and includes questions for students to consider when preparing the case. Academics and industry trainers can use the collection to make their lessons more hands-on and to enhance their curriculum. The case studies provide practical examples of management decision-making to spark thought-provoking discussions for university students, experienced executives looking to improve their leadership skills, and entrepreneurs seeking a competitive edge.
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Applying Lean Six Sigma for Operational Excellence
Michael Okrent · MSL Academic Endeavors · 2025
This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational concepts to practical applications in manufacturing, healthcare, service industries, and government sectors. It offers a structured learning approach with clear objectives, detailed chapters, and practical insights into process improvement, waste reduction, and continuous organizational transformation.
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Foundations of Business
Holly Jackson · Virginia Commonwealth University · 2025
Business Foundations was created for use in Virginia Commonwealth University’s BUSN 201, Foundations of Business. In this course, students study basic foundational concepts of business environments, as well as business functions and practices. The content of this text, and the course, strives to also build awareness of corporate social responsibility and ethical business behavior. The practical application of the concepts gained in this course, and through this text, also assists students in gaining an integrated awareness of business, while practicing analytical skills needed for their advanced business courses and careers. The second edition contains updates for relevancy, plus a new section on Mentoring.
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Business Fundamentals
Kerri Shields · eCampusOntario · 2025
Business Fundamentals is an all-encompassing introductory textbook designed to introduce readers to the business world. Geared toward college and university students, especially those with little to no prior experience in business, this resource lays a strong foundation for individuals embarking on their academic journey with ambitions of pursuing a business career. The book delves into key functional areas of business, illustrating how departments within organizations work together to generate sales, boost revenue, manage finances, develop innovative products and services, attract and retain customers, manage resources, and make sound decisions. It also addresses essential topics such as corporate social responsibility, business ethics, teamwork, risk management, personal finance, and strategies for academic and professional achievement. Furthermore, it provides an introduction to entrepreneurship and highlights the pivotal roles of managers and leaders in business operations. Tailored for first-year students, the text includes Canadian-specific insights on economics and banking while maintaining a global outlook with examples from Canada, the United States, and other countries. By blending content from various open educational resources (OERs) with original material, this textbook offers a thorough and engaging overview of the business field.
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Business Finance
Sagarika Mishra; Hoa Nguyen · Deakin University · 2023
Developed for an international cohort, this text is designed to explain business finance concepts in an easily understood manner without overwhelming students with too much content.
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Fundamentals of Finance
Annette Nguyen · Deakin University · 2024
This textbook is designed to serve as an additional resource for the course "Fundamentals of Finance." It provides an introduction to the field of finance, encompassing a broad range of key topics. These include the time value of money, bond and equity valuations, risk and returns, and various sources of capital. This book aims to enhance the learning experience by offering a thorough understanding of these fundamental financial principles.
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Grant Writing: The Essentials
Jayme Renfro · University of Northern Iowa · 2024
Welcome to the exciting and impactful world of grant writing! Whether you are a student embarking on a career in nonprofit management, a budding researcher eager to secure funding for your projects, or a professional looking to hone your grant writing skills, this textbook is designed to guide you through every step of the grant writing process. Grant writing is not just about securing funds; it's about crafting a story, building relationships, and making a tangible impact on communities and fields of study. This book aims to equip you with the knowledge, skills, and insights needed to excel in this rewarding field.
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Sports Marketing: An Australian Perspective
Jessica Richards · Western Sydney University · 2023
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education.
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Policy Analysis of Multi-Actor System
Ben Enserink; Pieter Bots; Els van Daalen · TU Delft Open · 2022
Policy of Multi-Actor Systems is an introduction into the art of craft of problem exploration and problem structuring. It positions policy analysis as a scientific discipline focused on systems analysis in a multi-actor context to support better informed decision-making. The approach presented in this book is considered to be the cornerstone of the curricula of the Faculty of Technology, Policy and Management of Delft University of Technology and underlies the research on (the governance of) socio-technical systems. Systems thinking applied in a multi-actor environment and its inherent multi-disciplinary character is what makes this work stand out from traditional hard- and soft systems approaches. The core of the book is dedicated to systems analysis, actor- or stakeholder-analysis and discusses methods for dealing with uncertainty. These analytical activities combined lead to a rich problem description and to plans for further research. Due to the stepwise approach this book serves as a basis for any problem analysis both for our bachelor and master students, our alumni worldwide and any interested practitioners.