Nguồn ngoài

Introduction to Marketing – MKTG 3433

This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Tác giả

Rebecca Miles; WCOB Marketing Faculty

Nhà xuất bản

University of Arkansas

Năm

2022

Nguồn

Open Textbook Library

Giấy phép

CC BY

Ngôn ngữ

EN

Danh mục

Marketing