Thư viện số
Giáo trình, tài liệu tham khảo và tài nguyên học tập mở.
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Retail Management
Lumen Learning · LibreTexts
Có trong mục lục: 1.13: Retail Management Requirements · 1.15: Introduction to Strategic Planning in Retail Management · 05: Strategic Retail Planning and Management
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Principles of Marketing
Brad Zima · Northeast Wisconsin Technical College
Designed to teach students the foundational principles of marketing in the digital age, this textbook explores the marketing environment, consumer and market segmentation, product management and innovation, pricing models and distribution logistics, integrated promotional strategy, and the post-launch performance. Students add to a Go-To-Market Playbook throughout the text to practice the concepts.
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Introduction to Marketing
Milledge Mosby Jr. · Prince George's Community College
Có trong mục lục: 13.04: Ethics in Sales and Sales Management · 14.02: Loyalty Management
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eMarketing - The Essential Guide to Marketing in a Digital World
Rob Stokes · Red and Yellow Creative School of Business
Có trong mục lục: 14: Retain - Customer relationship management (CRM) · 14.E: Customer relationship management(Exercises) · 14.S: Customer relationship management(Summary)
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Principles of Marketing
Lumen Learning · LibreTexts
Có trong mục lục: 6.10: Outcome- Customer Relationship Management (CRM) Systems · 6.12: Reading- Customer Relationship Management Systems · 6.13: Self Check- Customer Relationship Management (CRM) Systems
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Principles of Marketing for Transformation
Elizabeth Dellegrazie · Concordia University Chicago
Có trong mục lục: 1.07: Customer Relationship Management (CRM) · 11.08: Ethical Issues in Supply Chain Management
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MKT 300: Principles of Marketing
Dipali Buch · Folsom Lake College
Có trong mục lục: 10.10: Outcome- Customer Relationship Management (CRM) Systems · 10.12: Reading- Customer Relationship Management Systems · 10.13: Self Check- Customer Relationship Management (CRM) Systems
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Intro to Social Media
Cheryl Lawson · Oklahoma State University
Có trong mục lục: 3.07: Time Management
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Legal Aspects of Marketing and Sales
LibreTexts · LibreTexts
Có trong mục lục: 16: Corporate Powers and Management
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Segmentation and Target Marketing Remix (Arthur)
LibreTexts
Có trong mục lục: 4.08: Customer Relationship Management (CRM) Systems
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ENTR 356: Bootstrap Marketing for Entrepreneurs
Sacramento City College
Có trong mục lục: 4.08: Integrated Supply Chain Management and the Distribution Strategy · 5.05: Customer Relationship Management (CRM) Systems and IMC
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Introducing Marketing
John Burnett · LibreTexts
Có trong mục lục: 10.07: The channel management process